Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
-
Mar- 2023 -8 MarchManufacturers
Duerr’s and Sons secures new listing in Morrison’s for its ‘Peamutt Butter’
Duerr’s and Sons has secured a new listing in Morrison’s stores for its newly rebranded pet treat ‘Peamutt Butter’. The new-look packaging will hit Morrison’s shelves across the UK for the first time this month under an introductory promotional offer in March. The Manchester-based company said that the pet treat…
Read More » -
7 MarchIndustry News
Fish4Pets announces new management appointments
Fish-based pet food supplies, Fish4Pets, has announced that CEO Graham Smith has retired and Sarah Fowler has taken over his role from 1 March. Fowler has previously worked as commercial director with Vital Pet Products, and joined Fish4Pets five years ago as sales director. In addition to Fowler’s promotion, Simon Nagle…
Read More » -
2 MarchIndustry News
Vale Pet Food introduces new raw food packaging
Leicestershire-based pet food business Vale Pet Foods will launch its new packaging for its raw food range at Crufts, which takes place at the NEC Birmingham from 9-12 of March. The new packaging will come in recyclable plastic 1 kg tubs with cardboard sleeves and the range will include a…
Read More » -
1 MarchManufacturers
Voff Premium Pet Food appoints new CEO
Voff Premium Pet Food has announced the appointment of Anders Kristiansen as its new CEO. Kristiansen succeeds Mårten Bernow who has held the position as CEO at Voff since 2019 and has decided to step down. Most recently he served as CEO of the global fashion brand Esprit, and before…
Read More » -
Feb- 2023 -27 FebruaryManufacturers
Forthglade launches new recipes for puppies and old dogs
Pet food manufacturer Forthglade has launched a new line of grain free and whole grain meals aimed at puppies and older dogs. Forthglade’s range of natural meals for puppies contain 75% high quality protein and the grain free complete meals include chicken with liver or lamb with liver recipe, each…
Read More » -
13 FebruaryFeatures
The research changing what we think about dog treats
Tell me a little bit about your research? We work quite a lot with leading veterinary dentists in the field, and they’ve been remarking to us more and more that they were seeing lots of painful complex tooth fractures in dogs as a direct result of chewing on hard chew…
Read More » -
10 FebruaryCharities
Purina donates one million pet food pouches to Community Shop
Pet food company Purina has donated one million pet food pouches to the Community Shop to help people in need. The company has donated pouches from its Felix and Gourmet ranges that will help to feed much-loved pets in families who are on the cusp of food poverty, while making…
Read More » -
2 February
Essential Foods vacancy: Field Area Account Manager – Midlands
Field Area Account Manager – Midlands The post is to be worked on a full-time basis A Company car will be provided as part of the role Competitive salary depending on experience Sales growth-related bonus 28 days annual holiday, including bank holidays Pension contribution and 3 x salary for death…
Read More » -
1 FebruaryRetailers
Vegan pet food brand Omni hits £400k funding target in 15 minutes
Vegan dog food brand Omni has announced that it has hit its crowdfunding target of £400k within 15 minutes of starting the campaign. Consumers have been offered an investment opportunity for as little as £11, with the campaign already over its funding goal. The company has seen 30% average month-on-month…
Read More » -
Jan- 2023 -27 JanuaryRetailers
Vale Pet Foods launches training treats
Leicestershire-based pet food company Vale Pet Foods has announced the launch of its new range of air-dried dog training treats. The treats come in three flavours; duck and ox liver, turkey treats with camomile and lavender and super sausage treats with lamb and rosemary. All treat varieties contain sweet potato,…
Read More »
