Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

Apr- 2023 -

3 April

Manufacturers

Pure Pet Food launches first renal recipe range

Pure Pet Food has launched two new recipes to its pet food range aimed at dogs with renal and kidney issues. These recipes are formulated by an in-house nutritionist and aimed at helping the hundreds and thousands of dogs that are affected by these conditions. Customers can try the range…
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3 April

Features

Bursting the bubble: the decline in the pet sector

“I think breeders are cautious. Given everything you read in the news about the cost of living crisis, etc and for breeders the worst situation is when you can’t find buyers for all of the puppies in the litter,” says Axel Lagercrantz, CEO of Pet Media Group, which owns Pets4Homes.…
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3 April

Retailers

Hug Pet Food launches new lamb and mint ready meals

Hug Pet Food is set to launch its new lamb with mint ready meals for dogs and just lamb for cats, this Easter. Each frozen prepared meal needs to be microwaved for a few minutes, left to cool slightly, and then given to your cat or dog. According to Hug…
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Mar- 2023 -

30 March

Retailers

Percuro donates £3000 worth of pet food to rescue charity

Percuro Pet Food has donated pet food worth £3000 to Digby’s Hedgehog Rescue, a non-profit, voluntary organisation working towards protecting hedgehogs. The donation of the “hypoallergenic” dog kibble by Percuro Pet Food is part of the company’s commitment to support small animal charities during the current challenging cost of living…
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28 March

Retailers

H&H Group launches Zesty Paws

H&H Group has announced plans to expand its pet nutrition and care segment with the launch of Zesty Paws in the UK. The Florida-based pet food brand was acquired by H&H Group in August 2021, signalling the group’s “continued expansion” into pet health and wellness. H&H Group said that the…
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27 March

Retailers

Little BigPaw donates pet food to Ukraine

Little BigPaw, the UK-based Pet Food brand in conjunction with Mackle Pet Foods have donated pet food to Ukraine in a bid to support The Pet Industry Federation (PIF) “Save the Pets of Ukraine” initiative. The Pet Industry Federation has chaired its first working party to identify ways in which…
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24 March

Pet Owners

Percentage of UK households that own a pet falls to 57%

The proportion of households who own a pet has declined to 57%, down from 62%, according to data from UK Pet Food’s annual pet survey. Alongside this there has been a decrease of 6% in the dog and cat populations, which now stand at 12m and 11m, 3.7m households admit…
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21 March

Retailers

Devoted Pet Food relaunches with revamped recipes and dog treats

Devoted Pet Foods Ltd has announced its relaunch, featuring “improved” recipes and a new range of dog treats. The brand has refined its recipes to include more animal ingredients and has introduced a collection of treats for pet owners to share with their canine companions. The new jerky dog treats…
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21 March

Retailers

Webbox ships thousands of meals to help pets in Ukraine

Pet food company Webbox has pledged to support pets impacted by the crisis in Ukraine with thousands of meals. It will be working with charity, Breaking the Chains, who continue to operate in Ukraine’s most dangerous areas to rescue animals and deliver supplies. Webbox stated that with a pet population…
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20 March

Business

Purina Europe backs seven pet care start ups in 2023

Purina, has announced that seven start-ups will participate in the fourth round of its acclaimed accelerator programme, Unleashed. The programme is designed to support and propel the next generation of pet-tech and pet-care start-ups. This year’s Unleashed is showcasing best-in-class innovative services and products from across the industry and all…
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