Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2023 -26 MayRetailers
Pets At Home secures supplier partnership with Cranswick
Pets At Home has signed a new supply partnership deal with food producer company, Cranswick plc. The news follows Cranswick’s growth plans to expand its pet food business. Cranswick will initially supply Pets at Home with dry dog kibble under two existing brands, Wainwrights and Step Up to Naturals, from…
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24 MayRetailers
Vale Pet Foods adds new wet food recipes to its product range
Leicestershire-based pet food company Vale Pet Foods has added a new range of wet food recipes to its product selection. The new wet range comes in three flavours which include salmon, turkey and chicken. Additionally, all three flavours are mixed with sweet potato and vegetables. According to Vale, each variety…
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22 MayRetailers
Petto Smart Nutrition launches new dog treats
UK-based pet food company Petto Smart Nutrition has launched a new range of baked, high-protein plant-based dog treats. The treats contain no meat protein, and instead are packed with human-grade plant and insect high protein recipes that aim to provide “top quality” nutrition for dogs. Petto Smart Nutrition dog treats…
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16 MayRetailers
The Innocent Hound launches two new fine health products
The Innocent Hound has added The Flea Repellent treats and The Super Boost Topper to its fine health range. The Flea Repellent helps to deter biting insects and contains neem, lemon balm and fenugreek, all wrapped-up in an air-dried British beef treat. The pet food retailer said that for “best…
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11 MayRetailers
Pure Pet Food appoints new CEO
Pet nutrition business Pure Pet Food has appointed Roz Cuschieri to the role of CEO. Prior to this role, Cuschieri worked five years as CEO of Genius Foods and 12 years as commercial director of bakery firm Warburtons. During her time at Genius Foods she led the company through a…
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10 MayRetailers
Royal Canin launches new products for hypoallergenic dogs
Royal Canin has further tailored its nutritional offering for dogs with adverse food reactions, with the launch of two new products, the Royal Canin Hpoallergenic Puppy and the Royal Canin Ananllergenic Small Dog. The Royal Canin Hypoallergenic Puppy supports growing puppies over six months of age, while Royal Canin Ananllergenic…
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9 MayRetailers
Good Dog Food raises £3.6m for new slaughter-free pet food
Good Dog Food has raised seed financing of £3.6m to fund its efforts to create slaughter-free alternatives for pet food. The company, set up a year ago, has attracted fresh backing from Agronomics, the UK-listed investment firm ploughing funds into cell-based companies and other alternative-protein businesses. Agronomics, already an investor…
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4 MayRetailers
Lidl relaunches summer pet line
Lidl has announced that it is relaunching its popular summer pet products on 4 May. The products include a dog bed with sunshade which retails for £19.99 and a dog pool which retails for £29.99. Lastly, the supermarket will be selling a Nerf dog toy for £7.99 which is a…
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Apr- 2023 -26 AprilRetailers
Benyfit Natural becomes UK Pet Food certified
Benyfit Natural has announced that it has become fully certified by UK Pet Food and has received the Raw Pet Food Certification Scheme award. Benyfit Natural is one of just three organisations nationally to be recognised with the award. The scheme is the first and only independently audited certified raw…
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21 AprilRetailers
Tuggs launches insect-based pet food pouches
Tuggs, the UK’s first fresh, insect-based dog food producer, has launched insect-based pet food pouches. The Tuggs food pouches contain a blend of fresh insects such as the black soldier fly larvae, human-grade meat and vegetables. These insect meals are available in beef, turkey and cod flavours. These food pouches…
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