Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Mar- 2023 -27 MarchRetailers
Little BigPaw donates pet food to Ukraine
Little BigPaw, the UK-based Pet Food brand in conjunction with Mackle Pet Foods have donated pet food to Ukraine in a bid to support The Pet Industry Federation (PIF) “Save the Pets of Ukraine” initiative. The Pet Industry Federation has chaired its first working party to identify ways in which…
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24 MarchPet Owners
Percentage of UK households that own a pet falls to 57%
The proportion of households who own a pet has declined to 57%, down from 62%, according to data from UK Pet Food’s annual pet survey. Alongside this there has been a decrease of 6% in the dog and cat populations, which now stand at 12m and 11m, 3.7m households admit…
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21 MarchRetailers
Devoted Pet Food relaunches with revamped recipes and dog treats
Devoted Pet Foods Ltd has announced its relaunch, featuring “improved” recipes and a new range of dog treats. The brand has refined its recipes to include more animal ingredients and has introduced a collection of treats for pet owners to share with their canine companions. The new jerky dog treats…
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21 MarchRetailers
Webbox ships thousands of meals to help pets in Ukraine
Pet food company Webbox has pledged to support pets impacted by the crisis in Ukraine with thousands of meals. It will be working with charity, Breaking the Chains, who continue to operate in Ukraine’s most dangerous areas to rescue animals and deliver supplies. Webbox stated that with a pet population…
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20 MarchBusiness
Purina Europe backs seven pet care start ups in 2023
Purina, has announced that seven start-ups will participate in the fourth round of its acclaimed accelerator programme, Unleashed. The programme is designed to support and propel the next generation of pet-tech and pet-care start-ups. This year’s Unleashed is showcasing best-in-class innovative services and products from across the industry and all…
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17 MarchRetailers
Webbox Pet Food partners with Puss in Boots: The Last Wish
Pet food company Webbox has teamed up with DreamWorks Animation to celebrate the release of Puss in Boots: The Last Wish. As part of the partnership Webbox produced promotional packs of cat treats, with a simple on-pack QR code that allowed people to win prizes including a holiday to Spain.…
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16 MarchRetailers
Aldi UK’s top selling own-brand pet food, says Kantar
Aldi’s own-brand pet food has been revealed as the UK’s top seller, with sales up 50%, according to a new survey by Kantar. The data suggests that shoppers are switching more of their pet care spending to Aldi than any other supermarket, as “cash-conscious” Brits seek out better value pet…
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13 MarchAppointment
Instinct Raw Pet Food appoints new CEO
The raw pet food-maker Instinct has appointed Gordan Dumesich as its new CEO, following the promotion of former CEO Neil Thompsin to the role of chairman. Dumesich was previously chief growth and marketing officer at Instinct. Instinct said that over the last four years, Dumesich has built a “highly cohesive”…
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13 MarchManufacturers
Scrumbles secures £6m investment from BGF
Natural pet food brand Scrumbles has secured a £6m investment from capital investment firm BGF. Founded in 2018 and based in London, Scrumbles provides nutritious, natural and ‘gut friendly’ food for cats and dogs, through a range of high quality, natural recipes. The company has achieved significant growth to date,…
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10 MarchManufacturers
Natures Menu launches Raw Made Convenient products
Raw pet food brand Natures Menu has announced the launch of Raw Made Convenient, a packaging refresh of its raw products. Natures Menu is among the leading companies dominating the raw feeding industry, which saw a 15% growth in 2022. Based in Norfolk, the company’s mission is to provide the…
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