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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Oct- 2023 -
    19 October
    RetailersUK Pet Food launches dog obesity tool to tackle surge in cases

    UK Pet Food launches dog obesity tool to tackle surge in cases

    UK Pet Food has announced the launch of an interactive and educational dog obesity tool in response to the alarming rise in pet obesity. The new tool has been developed in collaboration with human psychologist professor Thomas Webb from the University of Sheffield. UK Pet Foods said that the United…

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  • 16 October
    RetailersWind Point Partners acquires Assisi Pet Care

    Wind Point Partners acquires Assisi Pet Care

    Wind Point Partners, a Chicago-based private equity firm, has acquired Assisi Pet Care Group Limited, a producer of premium and natural dog and cat food and treats producer. Headquartered in Melton Mowbray, United Kingdom, the company’s products are sold in the UK and throughout Europe, with two natural treat production…

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  • 12 October
    RetailersOscar Pet Foods brings Anivatio Projoint Soft Chews to UK

    Oscar Pet Foods brings Anivatio Projoint Soft Chews to UK

    Oscar Pet Foods has announced that it has secured the rights to bring AniVatio Projoint Soft Chews exclusively to the UK market. Antivatio Projoint uses undenatured collagen UC-II which is clinically proven to reduce stiffness, improve mobility and renew cartilage in pets. Unlike glucosamine and chondroitin, UC-II makes immune cells…

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  • 9 October
    RetailersOmni sees 60% rise in sales since January 2023

    Omni sees 60% rise in sales since January 2023

    Omni has announced that it has seen a 60% rise in sales since its last funding round in January 2023. The British vegan pet food company has also served over 1 million vegan meals to dogs across the UK since the company was founded in 2020. As a result, the…

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  • 5 October
    RetailersBone Idol Academy launches canine nutrition FE courses

    Bone Idol Academy launches canine nutrition FE courses

    Bone Idol Academy has announced it will now offer two professional courses, a Canine Nutrition Pro course, and an iPET Network Level 3 Diploma in Canine Nutrition. The Canine Nutrition PRO course is aimed at those in the pet food industry, such as retail, to help understand the expanding options…

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  • 4 October
    CharitiesSSPCA launch Pet Aid appeal to aid under pressure owners

    SSPCA launch Pet Aid appeal to aid under pressure owners

    SSPCA has been appealing for donations from members of the public for its Pet Aid service as supplies of vital pet food for owners in need are running low. The initiative covers 52 food banks across Scotland in 18 local authorities and supplies food and other items to struggling pet…

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  • 3 October
    BusinessVoff Premium Pet Food acquires Carnibest

    Voff Premium Pet Food acquires Carnibest

    Voff Premium Pet Food has announced the acquisition of Dutch manufacturer of natural raw dog and cat food Carnibest. The acquisition is the second Voff has done in the Netherlands this year with Energique being the first. As part of the acquisition, previous owner Corine Bunschoten has chosen to leave…

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  • 2 October
    RetailersWalker and Drake launches new wet food

    Walker and Drake launches new wet food

    Barnsley-based premium dog food manufacturer Walker and Drake has launched its new wet food at PATS Telford. Walker and Drake wet food contains a high 65% meat content. It is “easily” digestible, grain and gluten free. It is U- made and contains all natural ingredients. Pet owners can use it…

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  • Sep- 2023 -
    29 September
    AppointmentVafo Praha appoints new marketing director

    Vafo Praha appoints new marketing director

    European pet food producer Vafo Praha has appointed Jan Brejcha as its new marketing director. Brejcha is an experienced marketing leader, who throughout his career at both the local and international levels has helped boost the equity, market share, and financial results of a number of important brands in FMCG.…

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  • 28 September
    FeaturesOrijen Small Breed Dog Food – Nourishing Your Small Breed for Big Adventures

    Orijen Small Breed Dog Food – Nourishing Your Small Breed for Big Adventures

    It may come as no surprise that the small breed dog population has seen huge growth in recent years*. In response to this, Bern Pet Foods is pleased to bring two new ORIJEN small breed dog recipes to the UK, ORIJEN Small Breed Puppy and ORIJEN Small Breed Marine Fish. …

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