Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Dec- 2016 -13 DecemberCurrent Affairs
Investment opportunities with Cotswold RAW
Pet food brand Cotswold RAW is seeking £250k. The company is preparing to give away up to 10 percent of its business for an investment via Crowdcube. Cotswold RAW is crowdfunding to accelerate its growth and make the jump from regional to national raw specialist. Founded in autumn 2015 by Mark Lewis…
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13 DecemberCurrent Affairs
Whiskas launches new casserole range for cats
Mars Petcare has announced the launch of meaty casseroles by the cat food brand, Whiskas®. The Whiskas® Casserole range is complete and balanced with meaty chunks to provide a new Whiskas® texture sensation. The new range of casseroles is available from January 2017 at an RRP of £4.50. It is…
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7 DecemberCurrent Affairs
Naturediet donates 70 tons of pet food this Christmas
Naturediet Pet Foods Ltd has donated 70 tons of pet food to charities around the country during the run up to Christmas. Many dog charities will receive more unwanted pets prior to the holiday and after Christmas. This is also a critical time of year for wildlife charities. Wild creatures…
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7 DecemberProducts
Dog food’s sustainably caught fish are MSC-certified
Beco Food for Dogs uses sustainably caught fish certified by The Marine Stewardship Council (MSC) watchdog. The range contains only ethically and locally sourced human-grade ingredients. All products are meat-meal-free and grain-free. The brand’s founders, dog owners George Bramble and Toby Massey, argue that if discerning shoppers want gluten-free food, free-range chicken and…
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6 DecemberAwards
Cotswold RAW is finalist at 2016 Growing Business Awards
Cotswold RAW came close to winning a gong at the Prestigious Growing Business awards on November 30, 2016. To get so close to CBI/Amazon sponsored winner’s enclosure was no mean feat, especially when taking on (among others) Rick Stein’s favourite organic broth, Northern Ireland’s most magnificent mash and the last…
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6 DecemberCurrent Affairs
Dog kibble company honoured for strong ethics
Dog kibble manufacture Edgard & Cooper has been added to the Top Ethical Companies section of The Good Shopping Guide. The business has received a high-ranking Ethical Company Index of 86 from The Ethical Company Organisation. Edgard & Cooper was inspired by two dogs of the same name. The company’s three human entrepreneurs developed…
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2 DecemberCurrent Affairs
Pet food and petcare are the least promoted
Pet food and petcare were the least promoted categories, a new study has found, with just 21.2 percent of all products sold on promotion. The latest study released by IRI into the use of promotions by FMCG manufacturers and retailers across Europe, highlights a drop in the proportion of FMCG products…
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2 DecemberCurrent Affairs
Naturediet celebrates 40 years
Family run company Naturediet is celebrating 40 years in business. Founded in 1976 by Robin Orrow, its vision was to produce a healthier, more natural food for dogs than the contemporary feeds of the time. After two years of research, Naturediet produced a shelf stable version of the quality raw food.…
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Nov- 2016 -29 NovemberCurrent Affairs
Raw food recalled over Salmonella fears
Natures Menu is recalling its ‘Country Hunter 80% Farm Reared Turkey with Wholesome Fruit and Veg’ frozen pet food, because the product contains Salmonella. Salmonella is a bacterium that can cause food poisoning. In a notice the company said: “In September 2016, Natures menu produced a batch of 900 bags…
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23 NovemberCurrent Affairs
Natures Menu launches raw expert course for retailers
Natures Menu has launched a new course for retailers wanting to further their knowledge and understanding of raw feeding. The Raw Expert course aims to enable raw stockists to become expert specialists in raw pet foods. It’s designed to provide in-depth information about nutrition and raw pet food production. Created…
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