Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Mar- 2017 -15 MarchIndustry News
Lily’s Kitchen expands its range
Pet food producer, Lily’s Kitchen, has announced the launch of its Great British Breakfast tin (400g). Recent success of the Sunday Lunch tin (400g) showed an appetite for recipes that are based on tasty human meals, such as Lamb Hotpot. The recipes help the whole family to enjoy a traditional meal…
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13 MarchEvents
Crufts is a winner for Forthglade
Crufts was a huge success, Devon-based Forthglade has claimed. The pet food company gave over 3000 meals to pet owners for their dog’s to sample for dinner. “Crufts certainly felt busier this year” said Gerard Lovell, Joint MD of Forthglade. “It was great to note a far higher level of awareness…
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10 MarchCurrent Affairs
Premiumisation drives pet food market growth, says SARVAL
Product premiumisation is pushing growth within the global pet food market, says SARVAL, the UK supplier of high quality protein ingredients. SARVAL commercial manager Ashley Burdock has stated that product premiumisation is driving this trend: “In 2016, the global pet food market surpassed a value of more than $74.8bn – a 28…
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9 MarchCurrent Affairs
Butcher’s Pet Care celebrates 30th anniversary
2017 marks Butcher’s 30th anniversary. The company is exhibiting at the annual Crufts dogs show to showcase its original grain free recipe, Butcher’s Tripe Mix, alongside its new grain free range, The Butcher’s Choice. Since 1987, Butcher’s has used its heritage in farming and as butchers to specialise in making…
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8 MarchCurrent Affairs
Czech Republic opportunities for PetQuip members
Members of the PetQuip association can promote their products to buyers in the Czech Republic, following a British Chamber of Commerce (BCC) initiative that enabled PetQuip members to showcase British pet products at the British Embassy in Prague last year. As a follow-up to the showcase, British suppliers of…
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8 MarchIndustry News
Vet nurse scoops double award
A Middlewich veterinary nurse has won a double award for helping obese pets loose weight. Katie Hartnoll, head veterinary nurse at Abbeycroft Veterinary Centre in Northwich, will head to a awards ceremony in Kidderminster later this month to receive her trophies. The overall winner will also be revealed at the…
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8 MarchEvents
Vet nurse scoops double award
A Middlewich veterinary nurse has won a double award for helping obese pets loose weight. Katie Hartnoll, head veterinary nurse at Abbeycroft Veterinary Centre in Northwich, will head to a awards ceremony in Kidderminster later this month to receive her trophies. The overall winner will also be revealed at…
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7 MarchCurrent Affairs
US pet food company partners with Tesco
US chilled pet food brand Freshpet is working in partnership with Tesco. Freshpet’s range of fresh, natural, less-processed pet food will be available in 300 Tesco stores nationwide, merchandised in unique Freshpet branded chiller cabinets for the pet aisle . Freshpet Co-Founder and Europe’s MD, Cathal Walsh explains: “Freshpet started ten…
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7 MarchCurrent Affairs
Forthglade investor backs Pet Food UK
Piper is investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands. Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges formulated with the highest quality ingredients sourced from the UK. Today, the Pet Food UK brands are sold…
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3 MarchIndustry News
JAMES WELLBELOVED® TV ad promotes brand exclusive to specialist pet stores
JAMES WELLBELOVED®’s first ever TV advertising campaign launches on March 9 2017. The premium pet food brand will spend a total of 20 weeks on air during 2017. The initial six week burst is timed to coincide with Crufts. The ad will air during the TV final on Channel 4.…
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