2017 marks Butcher\u2019s 30th anniversary. The company is exhibiting at the annual Crufts dogs show to showcase its original grain free recipe, Butcher\u2019s Tripe Mix, alongside its new grain free range, The Butcher\u2019s Choice.\r\n\r\nSince 1987, Butcher's has used its heritage in farming and as butchers to specialise in making natural dog foods, which are rich in meaty proteins, and made using British ingredients.\r\n\r\nFor 30 years, Butcher\u2019s has produced\u00a0foods that are not only grain-free, but which are also free from artificial colours, flavours and preservatives. Its first to market recipe, the Original Tripe Mix, is still a\u00a0No.1 selling single can today.\r\n\r\nButcher\u2019s core values\u00a0remain constant and\u00a0are epitomised by the\u00a0\u2018Fit as a Butcher\u2019s Dog\u2019 strapline. The company constantly develops\u00a0recipes with the help of continual feedback from its customers.\r\nNew launch at Crufts\r\nAt Crufts 2017, Butcher's launched a brand new grain free range: The Butcher\u2019s Choice 400g Plastic Tray. Consumers can see their dog\u2019s food in a more modern and familiar packaging format.\r\n\r\nMade at the company's home in the heart of Northamptonshire, the range offers a single serve pack which contains 60 percent single animal proteins \u2013 chicken or lamb with potatoes, and two choices of vegetable such as broccoli and carrots.\r\n\r\nThese are gently steam cooked to preserve the natural qualities of the ingredients. They are also grain free and free from colours, flavours and preservatives.\r\n\r\nThe company said: "At Butcher\u2019s we firmly believe in educating dog owners about the ingredients in their dog\u2019s food, and how this can affect their dog\u2019s health and behaviour. From our very first Tripe Mix recipe, through to today, we have advocated that meat is best when it comes to our dog\u2019s diet.\r\n\r\n"Passionate about making pet foods and spreading our \u2018meat is best\u2019 message to consumers, we will be giving away a goody bags throughout the show containing our original Tripe Mix product, and new Plastic Tray range. Visit us in hall 4, stand 36, to hear all about our brand\u2019s 30-year history, and to pick-up some samples!"\r\n\r\nFor more information go to www.butcherspetcare.co.uk.