Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Sep- 2017 -29 SeptemberCurrent Affairs
Fish4Dogs welcomes Queen’s county representative
Pet food company Fish4Dogs had a very special visitor to its Worcestershire headquarters on 26 September. The Queen’s county representative, Vice Lord-Lieutenant, The Hon Lady Morrison, toured the business and met employees. The visit was in honour of the company’s achievement in winning the Queen’s Award for Enterprise in International…
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27 SeptemberCurrent Affairs
Lily’s Kitchen awarded top ethical rating
The British pet food producer, Lily’s Kitchen, has been named one of UK’s top rated ethical pet food companies for the ninth year running. The rating was awarded by the ethical consumer comparison company The Good Shopping Guide. Lily’s Kitchen has been awarded an index score of 100, which highlights the company’s continued commitment to ethical behaviour, responsible…
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27 SeptemberCurrent Affairs
Natures Menu launches True Instinct brand
Manufacturer of raw food, Natures Menu, has announced the launch of an entirely new brand; True Instinct. This latest addition to the Natures Menu portfolio, which is available to pre-order by specialist retailers, will see the company venture into the dry nutrition category for the first time, following a…
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27 SeptemberCurrent Affairs
Brexit must protect pets’ interests, says PFMA
The Pet Food Manufacturers’ Association (PFMA) has released an open letter to the leaders of political parties. The association states: “The nation’s 54 million pets didn’t vote for Brexit and will still expect their favourite foods available from 30 March 2019, no matter what happens during the next few weeks of…
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22 SeptemberIndustry News
Cornish brand launches new fish-based pet treats
New brand, Purely Fish, has entered the dog treat market. Launched within the last six months, it produces pet treats created from fish ‘fit for human consumption’. Made from natural ingredients, Purely Fish dog treats are rich in Omega 3, gluten free, hypoallergenic and low in calories. In the UK, Purely…
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21 SeptemberCurrent Affairs
US sales of pet treats outpace dog/cat food
The sale of pet treats has outpaced both dog and cat food in the last five years in the US. New research from Mintel has revealed that treats sales increased by 29 percent between 2012-17 to reach $4.39 billion. Meanwhile, dog food sales grew eight percent between 2012-17 to reach…
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21 SeptemberCurrent Affairs
Pet food company invests in new team members
Natures Menu has made several appointments to its marketing and sales teams in a bid to further develop the company. Nick Munby has joined the company as marketing manager with Tracy Martin coming on board as the company’s e- commerce and digital manager. Luke Petipher and Lilianna Mazzocchi have joined the…
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18 SeptemberIndustry News
Arden Grange celebrates 20 years with a photo competition
Arden Grange has continued its 20th anniversary celebrations with a prize packed consumer photo competition. The pet food company is encouraging customers to share pictures of their cherished canines or favourite felines making the most of the outdoors. The competition simply asks participants to upload their entries to www.ardengrange20.com or…
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15 SeptemberCurrent Affairs
Pet food manufacturer raises £2,800 for charity
After pledging 50p from the sale of each bag of Vitalin Adult Duck & Potato to Jerry Green Dog Rescue, a national dog charity, Vitalin has announced it has raised a total of £2,800. Founded in 1961 by Jerry Green, the charity relies solely on public and corporate donations, which…
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11 SeptemberIndustry News
Natural Instinct introduces two new products in time for PATS Telford
Pet food brand Natural Instinct has launched two new products in the run up to September’s PATS Telford trade show. Pure Offal is a new complementary addition to diets. Natural Instinct’s new Pure Offal mix contains 100 percent British – Beef Liver, Beef Kidney and Beef Spleen mixed in suitable ratios for raw…
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