Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Mar- 2018 -1 MarchManufacturers
The Real Petfood Co to spend £300,000 tackling factory ‘odour’
The Real Petfood Company – which manufactures pet food snacks at its site on Kinmel Park in Bodelwyddan – has revealed plans to spend more than £300,000 on a permanent solution to the issue of the baking aromas which have brought complaints from local residents. The solution will involve the…
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1 MarchPet Owners
The average dog owner walks their pooch over 1,000 miles a year
Dog owners will walk their pets for an average of 1,000 miles a year, play 2,080 rounds of fetch and call their pet’s name 3,120 times while walking them each year, a new study has found. The survey commissioned by Harringtons pet food also found that the average dog owner will…
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Feb- 2018 -27 FebruaryCurrent Affairs
Lifetime Achievement Award given to John Burns
Veterinary surgeon and business owner, John Burns of Burns Pet Nutrition has taken home the Lifetime Achievement Award at the Swansea Bay Business Awards. John launched Burns Pet Nutrition back in 1993 while working as a vet in practice. Believing diet to be the primary cause of many pet ailments…
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23 FebruaryCurrent Affairs
Pet food brand partners with Ben Fogle
Harringtons has unveiled a £1.5m investment into a new integrated brand awareness campaign, starring TV’s Ben Fogle. Coinciding with Harringtons’ continued sponsorship of the Channel 5 documentary, ‘Ben Fogle’s: Return to the Wild’, the well-known presenter and dog-lover has partnered with the brand for its ‘Walkies on the Wild Side’ campaign,…
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23 FebruaryCurrent Affairs
Cereal maker to buy Blue Buffalo for $8bn
Cheerios cereal maker, General Mills inc is set to buy Blue Buffalo Pet Products Inc for almost $8billion, the company announced today. Blue Buffalo is the top pet food company in the US with 6.1 percent of the market and is the seventh globally with 2.4 percent of the market,…
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21 FebruaryIndustry News
Vet’s Kitchen increases supermarket offering
Pet food brand, Vet’s Kitchen, has increased its range with retail giant Sainsbury’s to stock the company’s range of cat food, as well as dog and cat treats which have launched in over 200 stores, in addition to its existing dry dog food range across 550 of its UK stores.…
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20 FebruaryIndustry News
Pet food brand launches new puppy cost guide
Pet food brand Webbox has launched a new online guide to finding out the real cost of owning a puppy during the first year of their life. New research has found that on average it costs more than £1,000 to raise a puppy during the first twelve months. This includes…
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19 FebruaryCurrent Affairs
Supermarket launches ‘biggest ever pet range’
Supermarket Aldi is launching its ‘biggest ever’ pet range, with a help from the UK’s largest dog, 16.5 stone Balthazar the Great Dane. Aldi is launching a brand new range for dogs and cats which they claim could save owners over £4,700 throughout a pets life compared to other retailers.…
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15 FebruaryIndustry News
Danish pet food brand goes green
Danish pet food brand Kingsmoor is now making dog and cat food using only renewable energy. The objective is to urge pet owners to make more climate-conscious choices. “We have set ourselves to craft recipes and produce pet food with the least environmental impact. It is our mission to contribute to the…
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14 FebruaryFeatures
Influencer Marketing: 5 steps to a successful strategy
It’s likely that you’ve heard about of the growing number of blog writers, YouTuber creators and social media users who are harnessing their audience and the influence they have on their follower’s purchasing decisions, to work with brands. But is it a good use of your marketing budget to pay…
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