Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
-
Feb- 2018 -19 FebruaryCurrent Affairs
Supermarket launches ‘biggest ever pet range’
Supermarket Aldi is launching its ‘biggest ever’ pet range, with a help from the UK’s largest dog, 16.5 stone Balthazar the Great Dane. Aldi is launching a brand new range for dogs and cats which they claim could save owners over £4,700 throughout a pets life compared to other retailers.…
Read More » -
15 FebruaryIndustry News
Danish pet food brand goes green
Danish pet food brand Kingsmoor is now making dog and cat food using only renewable energy. The objective is to urge pet owners to make more climate-conscious choices. “We have set ourselves to craft recipes and produce pet food with the least environmental impact. It is our mission to contribute to the…
Read More » -
14 FebruaryFeatures
Influencer Marketing: 5 steps to a successful strategy
It’s likely that you’ve heard about of the growing number of blog writers, YouTuber creators and social media users who are harnessing their audience and the influence they have on their follower’s purchasing decisions, to work with brands. But is it a good use of your marketing budget to pay…
Read More » -
14 FebruaryCurrent Affairs
Pet food manufacturer increases Tesco presence
Naturo by Mackle Pet Foods is set to retail in over 1,200 Tesco stores UK wide. Its NaturoGrain Free Chicken & Potato with vegetables 400g trays will be placed across the supermarket’s shelves. This month will also see the launch of its new Naturo Grain Free Trays 400g Variety 6 pack,…
Read More » -
7 FebruaryEvents
Eukanuba celebrates its seventh consecutive year as Crufts principal sponsor
Pet food brand Eukanuba is celebrating its seventh consecutive year as principal sponsor at this year’s Crufts. Furthermore, Eukanuba’s Puppy of the Year competition will take place at Crufts for the very first time. Held on Sunday 11 March in the Best in Show arena, the final of the UK’s…
Read More » -
5 FebruaryIndustry News
Brits spend £210m on pets this Valentine’s Day
Half of Brits will ditch their dates to spend money on pets this Valentine’s Day, according to research released today. A study of UK pet owners* commissioned by experts in raw and natural pet food, Natures Menu, has revealed that almost half (47 percent) will buy a pet a gift this…
Read More » -
1 FebruaryCompany Profile
Company Profile: Sure Petcare
Ten years ago, Cambridge physicist, Dr Nick Hill, decided to solve an ongoing problem. His cat, Flipper, was being terrorised by neighbour’s moggies who entered the house through the cat flap. Nick created SureFlap along with a new cat flap, which could be linked to pets’ unique microchips. Other cats…
Read More » -
Jan- 2018 -31 JanuaryCelebrities
Raw dog food company faces Dragons’ Den
Directors of Devizes based raw dog food brand, Poppy’s Picnic, faced BBC Dragons’ Den and came away victorious. Setting the scene in the den with grass, flowers, picnic baskets and of course the raw food itself, founder Dylan Watkins and his business partner Louise Mackintosh took their stand against the…
Read More » -
26 JanuaryCurrent Affairs
Health products take the lead in the pet market
With 54 million people in the UK owning a pet consumers are continually on the hunt for pet food products with multiple benefits as demonstrated by the pet food products winners at this year’s Product of The Year awards. With more than 10,637 shoppers choosing the winners across 50 FMCG categories, Product…
Read More » -
25 JanuaryManufacturers
Almo Nature to give all profits to animal foundation
Natural pet food brand has announced that it will be transferring its profits to Italian charity Fondazione Capellino (Capellino Foundation) in 2018. The profits generated from 1 January will be going towards the preservation of biodiversity and the defence of dogs and cats. This decision falls in line with the…
Read More »
