Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
-
Apr- 2018 -10 AprilTrade Organisations
Pet food industry unites on animal welfare
The Pet Food Manufacturers’ Association (PFMA) announced its three-year Pet Food Vision, which focuses on the core pillars underpinning the work of the association and its members: animal welfare, nutrition, safety and standards. The aim of the PFMA vision is to cement the UK pet food sector’s position as a…
Read More » -
10 AprilManufacturers
Orijen launches new Tundra cat food
Bern Pet Foods have launched Orijen’s brand-new product, Tundra for cats. Orijen Tundra follows the ‘Biologically Appropriate’ ethos that the rest of the brand’s formulations are renowned for. The range is made with authentically fresh regional ingredients inspired by the Tundra region. The range is made up of 85 percent meat,…
Read More » -
6 AprilManufacturers
Raw dog food brand Poppy’s Picnic ‘smash’ crowdfunding target
Dylan Watkins and Louise Mackintosh, founders of raw dog food brand Poppy’s Picnic, have have broken through their crowdfunding target of £350,000 by raising nearly £600,000 in investment. The capital will be used to develop more recipes (including a new range for cats) and will help to fund their ambitious…
Read More » -
Mar- 2018 -28 MarchIndustry News
Lily’s Kitchen supports equality with new partnership
Lily’s Kitchen has announced a unique partnership with Stonewall, Britain’s leading charity for lesbian, gay, bi and trans equality, as part of its commitment to embrace diversity and promote equal rights for all. Lily’s Kitchen, the first pet food company in the UK to partner with Stonewall, is supporting the campaigning charity’s…
Read More » -
28 MarchIndustry News
Orijen announces new brand ambassador
Bern Pet Foods, the exclusive importers and distributors of ORIJEN and ACANA pet foods, today announces that, after a nationwide search, Elsa the Lhasa Apso has become ORIJEN’s new ambassador. Elsa, who charmed judges with her huge personality and independent nature, beat off a number of other dogs to be…
Read More » -
27 MarchIndustry News
Webbox Natural launches first national TV campaign
Pet food brand Webbox Natural is set to launch its first national TV advertising campaign. The commercial will be aired across the UK from next month. Tony Raeburn, CEO of Pets Choice, owner of the brand, said: “We know that customers are becoming even more discerning about what they feed…
Read More » -
22 MarchManufacturers
One in ten Brits give puppies away one month after buying them
Almost one in ten Brits who have bought a puppy ended up giving it away after just one month, according to a new survey. New research by pet food brand Forthglade has revealed that a large number of Brits have bought a dog on a whim, resulting in nine percent…
Read More » -
19 MarchFeatures
National Pet Month – how can you help?
National Pet Month is just around the corner starting on 1 April and continuing until 7 May 2018. National Pet Month is a unique umbrella charity, bringing together pet businesses and working with UK pet charities to raise awareness of responsible pet ownership – as well as raising funds. The…
Read More » -
16 MarchIndustry News
Arden Grange skips PATS Sandown
Arden Grange has announced they will not be attending PATS Sandown in 2018. The family-owned pet food company has attended the trade show regularly for many years. They have said that increasingly pet trade wholesalers are organising their own tradeshows days for retail customers, which Arden Grange attends. The company…
Read More » -
15 MarchManufacturers
IAMS launches charitable initiative to help pets find a ‘forever home’
Pet food brand IAMS has set up I AM HOME, a charitable initiative aiming to help thousands of cats and dogs across the country to find their forever home. Partnering with several UK animal charities, IAMS will provide support and care by donating its pet food line to animals in…
Read More »
