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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Feb- 2018 -
    23 February
    Current AffairsCereal maker to buy Blue Buffalo for $8bn

    Cereal maker to buy Blue Buffalo for $8bn

    Cheerios cereal maker, General Mills inc is set to buy Blue Buffalo Pet Products Inc for almost $8billion, the company announced today. Blue Buffalo is the top pet food company in the US with 6.1 percent of the market and is the seventh globally with 2.4 percent of the market,…

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  • 21 February
    Industry NewsVet’s Kitchen increases supermarket offering

    Vet’s Kitchen increases supermarket offering

    Pet food brand, Vet’s Kitchen, has increased its range with retail giant Sainsbury’s to stock the company’s range of cat food, as well as dog and cat treats which have launched in over 200 stores, in addition to its existing dry dog food range across 550 of its UK stores.…

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  • 20 February
    Industry NewsPet food brand launches new puppy cost guide

    Pet food brand launches new puppy cost guide

    Pet food brand Webbox has launched a new online guide to finding out the real cost of owning a puppy during the first year of their life.  New research has found that on average it costs more than £1,000 to raise a puppy during the first twelve months. This includes…

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  • 19 February
    Current AffairsSupermarket launches ‘biggest ever pet range’

    Supermarket launches ‘biggest ever pet range’

    Supermarket Aldi is launching its ‘biggest ever’ pet range, with a help from the UK’s largest dog, 16.5 stone Balthazar the Great Dane. Aldi is launching a brand new range for dogs and cats which they claim could save owners over £4,700 throughout a pets life compared to other retailers.…

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  • 15 February
    Industry NewsDanish pet food brand goes green

    Danish pet food brand goes green

    Danish pet food brand Kingsmoor is now making dog and cat food using only renewable energy. The objective is to urge pet owners to make more climate-conscious choices. “We have set ourselves to craft recipes and produce pet food with the least environmental impact. It is our mission to contribute to the…

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  • 14 February
    FeaturesInfluencer Marketing: 5 steps to a successful strategy

    Influencer Marketing: 5 steps to a successful strategy

    It’s likely that you’ve heard about of the growing number of blog writers, YouTuber creators and social media users who are harnessing their audience and the influence they have on their follower’s purchasing decisions, to work with brands. But is it a good use of your marketing budget to pay…

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  • 14 February
    Current AffairsPet food manufacturer increases Tesco presence

    Pet food manufacturer increases Tesco presence

    Naturo by Mackle Pet Foods is set to retail in over 1,200 Tesco stores UK wide. Its NaturoGrain Free Chicken & Potato with vegetables 400g trays will be placed across the supermarket’s shelves. This month will also see the launch of its new Naturo Grain Free Trays 400g Variety 6 pack,…

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  • 7 February
    EventsEukanuba

    Eukanuba celebrates its seventh consecutive year as Crufts principal sponsor

    Pet food brand Eukanuba is celebrating its seventh consecutive year as principal sponsor at this year’s Crufts. Furthermore, Eukanuba’s Puppy of the Year competition will take place at Crufts for the very first time. Held on Sunday 11 March in the Best in Show arena, the final of the UK’s…

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  • 5 February
    Industry NewsBrits spend £210m on pets this Valentine’s Day

    Brits spend £210m on pets this Valentine’s Day

    Half of Brits will ditch their dates to spend money on pets this Valentine’s Day, according to research released today. A study of UK pet owners* commissioned by experts in raw and natural pet food, Natures Menu, has revealed that almost half (47 percent) will buy a pet a gift this…

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  • 1 February
    Company ProfileCompany Profile: Sure Petcare

    Company Profile: Sure Petcare

    Ten years ago, Cambridge physicist, Dr Nick Hill, decided to solve an ongoing problem. His cat, Flipper, was being terrorised by neighbour’s moggies who entered the house through the cat flap. Nick created SureFlap along with a new cat flap, which could be linked to pets’ unique microchips. Other cats…

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