Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2018 -31 MayEvents
Royal Canin to host free webinar on allergies and reactions
Pet food manufacturer Royal Canin will be tackling the subject of ‘free-from’ foods and allergies in a new webinar; reacting to ‘reactions’. Hosted by Marge Chandler, the webinar will explore what is known about skin and GI reactions to food, and how to cut to the nutritional truth. The session…
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24 MayFunny
‘Internet famous’ pets can earn UK average salary in just over three hours
New research has found that the top one percent of internet famous pets such as ‘Keyboard Cat’ and ‘Doug the Pug’ all earn the UK average salary in under 55 hours. The research carried out by pet food brand Webbox found that the famous pets were earning thousands per day,…
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23 MayManufacturers
Natures Menu announces new industry training course
UK pet food manufacturer Natures Menu has added a third training course to its educational portfolio with the launch of its True Instinct Advisor training for those wanting to give advice or sell raw pet foods. After the course participants will become a True Instinct Advisor, providing an overview of…
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23 MayManufacturers
Vet’s Kitchen launches new ‘Puppy Pack’ product for new pet owners
Vet’s Kitchen has launched a new ‘Puppy Pack’ that aims to assist new owners in getting through the early stages of pet ownership. The pack contains a guide to dog ownership, a tote bag, 1.3kg bag of Chicken and Brown Rice complete puppy food, a packet of Little Stars Smart…
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18 MayManufacturers
PFMA speaks up at Future Farming Consultation
The Pet Food Manufacturers Association (PFMA) spoke of its desire for higher standards of animal welfare on farms at the Defra Future Farming event. The PFMA has put together a three-year pet food vision which aims to ensure that products sourced by pet food manufacturers contain ingredients from farms with…
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17 MayCharities
Lily’s Kitchen partners with Stonewall for limited edition range
British pet food producer Lily’s Kitchen has announced that it has partnered with international LGBT equality charity Stonewall for its limited edition ‘Full of Love and Pride’ recipes for dogs and cats. Lily’s Kitchen will donate 75p from every Full of Love and Pride dog tin and 30p from every…
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11 MayManufacturers
Pet food company to hold mental health awareness event
A pet food company, Poppy’s Picnic, has held an event for care home residents in order to support Mental Health Awareness Week and show how pets can help people overcome depression and anxiety. The event will see residents from Dauntsey House Care Home meet the dogs of company owners Dylan…
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10 MayBusiness
Pet food ingredients market to be worth $45.44bn (£33.3bn) by 2023
According to a new report the value of the pet food ingredients market is set to increase from $34.96bn (£26.9bn) to $45.44bn (£33.3bn) by 2023, running at a CAGR of 5.4%. The report by revenue intelligence company MarketsandMarkets says that a higher population of pets and “pet humanisation” is contributing…
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8 MayBusiness
Couple to launch own pet food brand after being ‘unhappy’ with current market
A couple is set to launch a new brand of pet food after they were ‘unhappy’ with the choice available for their own pets. The new company aims to “avoid nonsense like artificial preservatives, colours or flavours and unnecessary nasties like salt, sugar and pea protein”. The food will also…
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2 MayAwards
Lily’s Kitchen founder named in Maserati 100 list of entrepreneurs
Henrietta Morrison, the CEO and founder of Lily’s Kitchen, has been celebrated in this year’s Sunday Times Maserati 100 List, an accolade dedicated to the UK’s innovative entrepreneurs. The award sponsored by the luxury Italian car manufacturer highlighted Morrison as the driving force behind the entrepreneurial British brand. Founder and…
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