Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jun- 2018 -29 JuneManufacturers
Natures Menu refreshes ‘Raw Treats’ bones and chews range
Raw pet food manufacturer Natures Menu has refreshed its raw bones and chews range with an all new look and name. The company has rebranded the range, to ‘Raw Treats,’ complete with all new packaging, to help attract the consumer and boost sales for stockists and retailers. The full range…
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28 JuneManufacturers
Brambles PAW team up with Royal Canin to help save wildlife babies
Brambles Pet and Wildlife have negotiated a deal to offer wildlife rehabilitators savings on Royal Canin Babydog milk which many carers use for feeding baby mammals. The company will not make any profit from any milk that is purchased from the pet food manufacturer and the deal is strictly for…
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27 JuneGovernment & Legislation
Webbox makes commitment to using 100 percent recyclable packaging
Pet food company Webbox has made its first steps to using 100 percent recyclable packaging by changing the trays used for its 400g retort trays. Along with sub-brand Webbox Natural, will be replacing the black polypropylene trays used for their wet dog food trays with white polypropylene trays. On average…
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25 JuneManufacturers
Heights Farm Premium Pet Foods expand north with Worsley franchise
Pet food manufacturer, Heights Farm Premium Pets Foods, a family-run business based in the north of England, is set to expand its Greater Manchester operations with a new franchise business start-up in the area. Peter Roberts, previously worked for 21 years as an engineer in the food manufacturing sector working…
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22 JuneManufacturers
Natures Menu ups investment in new Norfolk factory to £16m
Natures Menu has announced it has upped investment from just under £13m to £16m as it adds more machinery. Managing director Craig Taylor said that within five years it expects to see the new facility help to double the company’s £40m turnover and grow its workforce, which will already increase…
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20 JuneManufacturers
Pet food business Scrumbles receives ethical accreditation
Independent British pet food manufacturer Scrumbles has been awarded Ethical Accreditation membership. Scrumbles produces food for cats and dogs and aims to ensure its food is nutritious and delicious. All of its recipes are carefully tailored to breed size, life stage and contain up to 77 percent chicken. The company…
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14 JuneCurrent Affairs
Freshpet tricks children into eating pet food for advert
American manufacturer Freshpet secretly fed pet food to children from the UK without telling them in its latest marketing ploy to introduce the company to British consumers. Freshpet described the advert as “the best way to introduce the UK to the family” despite authorities warning that dog food was not…
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14 JuneEvents
Cotswold Raw to go on tour to promote healthy eating for pets
Cotswold Raw is to take its display team on tour to shows around the UK in order to promote healthy eating in pets. The company’s team will visit Dog Fest, The Game Fair and Countryfile Live to showcase its product that aims to take pet food back to its roots…
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14 JuneManufacturers
Major garden centre listing for Vet’s Kitchen
Pet food brand, Vet’s Kitchen has announced Chessington Garden Centre as its new specialist retail partner. The store will stock the company’s full range of premium cat and dog food, as well as treats and health supplements. Vet’s Kitchen, the only pet food brand with an in-house veterinary clinic, will…
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13 JuneManufacturers
Forthglade leads the way in protecting the South West Coast Path
Natural pet food manufacturer Forthglade has made a donation to the South West Coast Path Association in a bid to protect and preserve the South West Coast Path, a favoured place for dog walkers. The South West Coast Path is the longest of the country’s fifteen National Trails and enables walkers…
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