Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
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Jun- 2022 -17 JuneIndustry News
Mars Inc announces new global president
Mars Inc has announced that Ikdeep Singh has been named as the new global president for its Pet Nutrition business. The role also sees Singh become a member of Mars Petcare’s global leadership team. Singh will be responsible for some of the world’s largest pet food brands including Pedigree, Whiskas,…
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Feb- 2022 -23 FebruaryIndustry News
Pedigree Wholesale appoints head of operations
Pedigree Wholesale has announced the appointment of Wayne Kinton as its new head of operations. It said Kinton brings a “wealth of experience” across multiple companies, including DHL and Rank Hovis McDougall. He said: “I thrive on the opportunity to influence change; all I want to do is be better…
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8 FebruaryLatest News
Product Guru to host hybrid pet event featuring UK’s biggest retailers
Glasgow-based online platform Product Guru is set to host the “most innovative pet retail event of the year”, with the launch of its Huddles events. After finding “major success” with its Virtual Pitch events, Product Guru continues to evolve upon its mission of connecting brands and retailers in innovative ways…
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7 FebruaryAwards
Mars Petcare celebrates Product of the Year 2022 award wins
Mars Petcare announced it led the number of pet wins at the Product of the Year 2022 Awards, one of the surveys of product innovation in the UK, winning within both the ‘cat’ and ‘dog’ food and treats categories. Now in its 18 year, the Product of the Year Awards…
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Dec- 2021 -15 DecemberManufacturers
Mars Petcare launches festive range
Mars Petcare has announced the launch of a new festive range that features a variety of seasonal treats for dogs and cats, from brands including Pedigree and Dreamies. Pedigree’s festive range of Pedigree Christmas Schmackos and Pedigree Jumbone Turkey chews and gifts are available to purchase, for example. Meanwhile, Dreamies…
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Nov- 2021 -24 NovemberManufacturers
Doggy Doggy Yum Yum wins Best New Product at Pedigree Wholesale event
Doggy Doggy Yum Yum has been awarded ‘Best New Product of the Year’ by Pedigree Wholesale Ltd, one of the UK’s largest distributors of pet products, at its recent Pedigree Wholesale Supplier Day. The event, which was held at the Coventry Building Society Arena in Warwickshire, was attended by the…
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Oct- 2021 -20 OctoberIndustry News
Doggy Doggy Yum Yum reaches PetQuip award finals
Dorset-based Doggy Doggy Yum Yum, a pet frozen treat for dogs, has made the finals of the PetQuip and Pet Industry Federation Awards. Doggy Doggy Yum Yum was launched in 2020 by Dorset based artisanal ice cream maker Baboo Gelato. It was set up by husband and wife team Sam…
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Sep- 2021 -28 SeptemberFeatures
Sonic branding in the pet industry
Since the start of the pandemic pet ownership across the UK has increased dramatically, with a massive 76 per cent of Millennials now owning pets, according to a recent survey by YPulse. With the largest majority of the largest generation alive now owning pets in their home, it’s no surprise…
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8 SeptemberRetailers
Just For Pets opens two new stores
Just for Pets has announced it is continuing its expansion through the opening of two new stores. The retailer has now opened its biggest space to date in Stafford. The 10,000 sq ft store opened on Kingsmead Retail Park near the town centre following a 10-week bespoke fit-out. It features…
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7 SeptemberIndustry News
Pedigree Wholesale appoints new managing director
Pedigree Wholesale has appointed Gerard O’Mahony as its new managing director. He replaces Steve Brown, who will now move into the newly created position as CEO of the Pedigree Group. During Brown’s time in the position Pedigree Wholesale entered the specialist pet retail arena with it’s Just for Pets acquisition…
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