Pedigree

Mars Petcare launches festive range

Mars Petcare has announced the launch of a new festive range that features a variety of seasonal treats for dogs and cats, from brands including Pedigree and Dreamies.  Pedigree’s festive range of Pedigree Christmas Schmackos and Pedigree Jumbone Turkey chews and gifts are available to purchase, for example. Meanwhile, Dreamies…

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Doggy Doggy Yum Yum wins Best New Product at Pedigree Wholesale event

Doggy Doggy Yum Yum has been awarded ‘Best New Product of the Year’ by Pedigree Wholesale Ltd, one of the UK’s largest distributors of pet products, at its recent Pedigree Wholesale Supplier Day.  The event, which was held at the Coventry Building Society Arena in Warwickshire, was attended by the…

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Doggy Doggy Yum Yum reaches PetQuip award finals

Dorset-based Doggy Doggy Yum Yum, a pet frozen treat for dogs, has made the finals of the PetQuip and Pet Industry Federation Awards. Doggy Doggy Yum Yum was launched in 2020 by Dorset based artisanal ice cream maker Baboo Gelato. It was set up by husband and wife team Sam…

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Sonic branding in the pet industry

Since the start of the pandemic pet ownership across the UK has increased dramatically, with a massive 76 per cent of Millennials now owning pets, according to a recent survey by YPulse. With the largest majority of the largest generation alive now owning pets in their home, it’s no surprise…

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Just For Pets opens two new stores

Just for Pets has announced it is continuing its expansion through the opening of two new stores.  The retailer has now opened its biggest space to date in Stafford. The 10,000 sq ft store opened on Kingsmead Retail Park near the town centre following a 10-week bespoke fit-out.  It features…

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Pedigree Wholesale appoints new managing director

Pedigree Wholesale has appointed Gerard O’Mahony as its new managing director.  He replaces Steve Brown, who will now move into the newly created position as CEO of the Pedigree Group. During Brown’s time in the position Pedigree Wholesale entered the specialist pet retail arena with it’s Just for Pets acquisition…

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Mars Petcare to remove plastic from multipacks

Mars Petcare has announced it will replace shrink film with cardboard across all mixed multipack cans of Pedigree, Whiskas, Chappie and Kitekat pet food in the UK.  The new packaging will be widely available in stores from 11 September 2021.  The move has been made with the aim to see…

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Pedigree Wholesale to stock GiGwi toys

Pedigree Wholesale, one of the UK’s largest pet product wholesalers, has announced it will stock GiGwi toys – a range of dog toys.  GiGwi toys are “high-quality”, with most products in the collection made using Thermoplastic Rubber (TPR) for increased durability.  The range features a variety of plush toys, tug…

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Mars Petcare launches £1.3m TV campaign

Mars Petcare has announced that it will launch a £1.3m TV campaign from Pedigree, as part of its global ambition of “ending pet homelessness by 2030”.  The advertisement will feature the tagline ‘Feel the good. Adopt’. Mars said the advert aims to highlight the “good” that can come from pet…

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Soopa expands its plant-based range

Providing only the very best in doggy nutrition and being passionate about health choices for dogs are the core values of the Soopa brand. Barbara Hanly, the owner, says: ‘’ After a ‘fruitless’ search for healthy treats for my own dog Lily, I realised that most dog treats seem to…

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