The event, which was held at the Coventry Building Society Arena in Warwickshire, was attended by the leading brands and manufacturers in the pet industry.
Doggy Doggy Yum Yum also recently made the finals of the Product Innovation (Dog Treats) and Business Start-up categories at the PetQuip Awards and the New Business Award at the Pet Industry Federation Awards.
Sam and Annie Hanbury launched Doggy Doggy Yum Yum in 2020 after the success of ice cream business Baboo Gelato. They were inspired to create a fully vegan, fully organic, dairy-free frozen treat for dogs following demand from customers.
Annie Hanbury said: “We’re delighted to have been recognised in our first year by both PetQuip and the PIF and to be awarded Best New Product by Pedigree Wholesale Ltd. It is a real honour.’
Sam added: “We’ve been astonished how quickly Doggy Doggy has spread nationally. We always knew that pet owners wanted to give their dogs the best, but it’s nice to see it in action.”