Pedigree
This coverage focuses on news, product developments, and market activity from Pedigree, one of the UK’s leading dog food brands. Pet Gazette reports on new product launches, marketing campaigns, retail partnerships, and brand strategy, as well as Pedigree’s role in shaping trends in the dog nutrition sector. Coverage provides insights for pet retailers, wholesalers, and distributors on how the brand’s initiatives impact sales, consumer demand, and opportunities within the petcare supply chain.
-
Sep- 2014 -4 SeptemberManufacturers
Wooff Launch New Range of Dog Beds
A new range of stylish and durable dog beds are now available from Wooff, exclusively from Pedigree Wholesale. The range includes Slumber Mattresses, Canvas Pillows and Canvas Oval Cushions, in a range of sizes to suit all breeds and modern colourways to suit all homes. Slumber Mattresses include a hard-wearing…
Read More » -
Aug- 2014 -22 AugustRetailers
The Innocent Hound Taster Case Exclusive to Pedigree
Retailers are now able to trial the full range of luxury dog treats from The Innocent Hound in a limited edition case. Pedigree Wholesale is exclusively selling The Innocent Hound’s Mixed Case which contains two packs of each of their products. Understanding the challenges that retailers have with juggling storage,…
Read More » -
Nov- 2013 -1 NovemberEvents
Record delegates attend Pet Industry Forum and Awards
The 2013 Pet Industry Award winners were announced at a Hollywood-themed event held at the Chesford Grange Hotel, Warwickshire in front of nearly 200 industry movers and shakers. Introduced to recognise entrepreneurial talent, commercial acumen and quality customer service, the awards were organised by the Pet Industry Federation (PIF) and…
Read More » -
May- 2013 -14 MayCurrent Affairs
Pedigree in partnership with Paul O’Grady
Pedigree has partnered with the award winning ITV show ‘Paul O’Grady: For The Love Of Dogs’. The partnership has seen Pedigree become the fully integrated sponsor of the new series, which aired on 9 May and follows Paul O’Grady as he helps staff to rehome dogs at the Battersea Dogs…
Read More » -
Dec- 2012 -20 DecemberEvents
PATS Sandown now officially biggest ever
Organisers have announced that with three months to go before PATS Sandown opens its doors, all exhibitor stand space has been sold. Having attracted a record number of 141 exhibitors, more space has been allocated at Sandown Park – making it the biggest show ever, as was expected earlier in…
Read More » -
Oct- 2012 -8 OctoberManufacturers
Wet Nose Week highlights dogs health and wellbeing
New research from Pedigree suggests that while pet owners try and care for their dogs in the best way possible, their actions are not always in their pet’s best interests. The Pedigree ‘Paws for Thought’ report show that nearly 40 per cent of dog owners have fed their animals toxic…
Read More » -
Aug- 2012 -30 AugustIndustry News
Pedigree to launch biggest marketing campaign for a decade
September will see Pedigree launch its biggest marketing campaign for a decade, as the brand aims to raise awareness of its nutritional credentials. Titled ‘Has your dog had his 4 a day?’ the £4.5 million campaign focuses on Pedigree laying out four key requirements for dogs’ overall health and wellbeing.…
Read More » -
30 AugustManufacturers
Pedigree to launch biggest marketing campaign for a decade
September will see Pedigree launch its biggest marketing campaign for a decade, as the brand aims to raise awareness of its nutritional credentials. Titled ‘Has your dog had his 4 a day?’ the £4.5 million campaign focuses on Pedigree laying out four key requirements for dogs’ overall health and wellbeing.…
Read More » -
14 AugustIndustry News
Pedigree Wholesale upgrades online ordering facility
Pedigree Wholesale has announced a number of upgrades to its online ordering facility. Four changes have been made to the system with the aim of providing an easier and more enhanced online experience. The new Home screen offers more clearly defined buttons, allowing quick identification of the options available. My…
Read More » -
14 AugustRetailers
Pedigree Wholesale upgrades online ordering facility
Pedigree Wholesale has announced a number of upgrades to its online ordering facility. Four changes have been made to the system with the aim of providing an easier and more enhanced online experience. The new Home screen offers more clearly defined buttons, allowing quick identification of the options available. My…
Read More »