Pedigree has partnered with the award winning ITV show ‘Paul O’Grady: For The Love Of Dogs’.
The partnership has seen Pedigree become the fully integrated sponsor of the new series, which aired on 9 May and follows Paul O’Grady as he helps staff to rehome dogs at the Battersea Dogs & Cats Home.
Paul O’Grady will also become the ambassador for Pedigree’s ‘Feeding Brighter Futures’ campaign, which pledges to feed one million meals to dogs in re-homing centres nationwide. The Feeding Brighter Futures initiative will see dogs at re-homing centres across the country provided with the right nutrition they need to get them on the road to their new home, from wet and dry food for balanced daily meals to functional treats that help care for their teeth.
Gemma Howells, Pedigree senior brand manager, commented: “At Pedigree everything we do is for the love of dogs and we are committed to ensuring that dogs in re-homing centres up and down the country get the expert nutrition they need to help them on the road to a brighter future. We are excited to be partnering with ITV on this prime time show and delighted to have Paul O’Grady – a passionate advocate of giving rescue dogs a good home – on board as the ambassador of our Feeding Brighter Futures campaign.”