Mars Petcare

OATA AGM confirms directors for the next year

Six directors were welcomed to the Ornamental Aquatic Trade Association (OATA) board at the trade association’s AGM. Ballot papers were sent to all OATA members and the final count was taken at the AGM held on Wednesday October 17, which led to six people being voted onto the board. These…

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Animals hailed as ‘loneliness solution’

New research has claimed animals could be a solution to the UK’s loneliness “epidemic”, the research found that four out of five pet owners reported dramatically reduced feelings of loneliness within just one month of owning a pet. The research by Mars Petcare found that the average British person feels…

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Private equity and debt capital markets underpinning a sellers’ market in the pet industry

New research has found that private equity and debt capital markets are underpinning a sellers’ market in the pet industry. The global pet industry has seen 154 deals in the last 12 months split between sales to trade buyers (89%) and private equity buyers (11%), according to data from global…

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Mars Petcare launches ‘clean eating’ pet food brand

Mars Petcare UK has launched Nutro, a new premium pet food brand which uses its “feed clean” philosophy, to bring the clean eating trend to cats and dogs. Nutro’s Wild Frontier line claims 70 percent of its ingredients are sourced from animals and the range is said to be high…

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Linnaeus appoints professor Severine Tasker as chief medical officer

The Linnaeus Group has appointed a leading professor of feline medicine as its chief medical officer. Professor Severine Tasker has been appointed to the newly-created role, which will oversee the development and execution of the Linnaeus Group’s clinical aims for the provision of quality medicine in all of its practices…

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Is the pet food market experiencing a powershift?

As the top three pet food manufacturers lose market share, we ask are independent manufacturers the future of the industry? Casey Cooper-Fiske investigates Hill’s, Purina and Royal Canin are the big three household names for any pet owner. Founded in Missouri in 1894, Purina is the oldest of the three,…

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Mars Petcare continues veterinary expansion with new deal

Pet food manufacturer Mars Petcare is continuing to expand the veterinary leg of its business with the acquisition of European veterinary business AniCura for an undisclosed amount. This follows Mars Petcare’s recent purchase of British veterinary group, Linnaeus. AniCura was established in 2011 by Fidelio Capital and The Animal Hospital…

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Mars Petcare acquires veterinary group Linnaeus

Mars Petcare has announced that it has acquired UK veterinary group Linnaeus from private equity firm Sovereign Capital Partners. On completion of the transaction, Linnaeus will become a unit within Mars Petcare’s Veterinary Health Group. Linnaeus was founded in 2014 on the Willows Veterinary Centre and Referral Service following its acquisition by…

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Mars Petcare launches Sheba Craft Collection

Mars Petcare has announced the launch of Sheba Craft Collection, a new premium product combining carefully selected ingredients and a new texture sensation for cats. Sheba Craft Collection taps into the growing trend towards ‘humanisation’ and consumer demand for more natural-looking and luxury choices at mealtimes. The unique texture of…

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Mars Petcare UK appoints new marketing director

Mars Pet Nutrition UK has announced that it has appointed Chris Rodi to the role of marketing director. Rodi has worked at Mars since May 2010 and is making the move to Petcare from Mars Wrigley Confectionery, where for the last two years he served as marketing director bitesize portfolio,…

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