Mars Petcare

Mars Pet Care recalls dog food products

Mars Pet Care has recalled a range of UK dog food products after it was discovered they contain high levels of vitamin D.  The products which have been recalled include its Chappie Complete Chicken and Wholegrain Dry Dog Food, Pedigree Mixer Adult Dry Dog Original and its Adult Complete Dry…

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Interpet appoints international sales manager

UK pet and aquatics business Interpet has appointed Lester Bunce as its international sales manager to help meet “ongoing demand” for its product. Bunce, who will be working on sales outside the UK, has more than 28 years of experience in the pet industry, historically with Interpet and most recently…

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Project Blu secures deal with Metamorphosis

Eco pet product start-up Project Blu has secured a multi-million-pound deal with San Diego-based Metamorphosis, a venture capital firm that aims to accelerate businesses in the pet industry.   The deal will see Metamorphosis take an equity stake in Project Blu, which was founded in 2019 by Geryn Evans.  The company…

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Mars Petcare expands seasonal range to drive festive sales

Mars Petcare has introduced a selection of new products to its seasonal range in a bid to drive festive sales this Christmas.  Launched this month, the new additions will span three of its brands, Pedigree, Sheba and Dreamies. “Festive” main meals will now be available from Pedigree and Sheba for…

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Pet treats boom as Brits bid to beat lockdown blues

Britain’s cats and dogs have emerged from lockdown licking their lips as pet treats sales boom, the first annual petcare market report, released by market leader Mars Petcare, reveals. Across the board, treats value sales surged year on year from the week of the UK’s first Covid-19 case in February…

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Championing plastic-free pet care

Britain has always been a nation of animal lovers. Now, we’re an island of truly pampered furry friends – with animals no longer regarded as pets, but one of the family. Even in turbulent economic times, Brits are continuing to invest in their pets, with the UK pet care market…

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FEDIAF holds first virtual AGM due to pandemic

The European Pet Food Federation (FEDIAF) held its first virtual AGM with 135 attendees from industry, authorities, academia and partners from the Global Alliance of Pet Food Associations.  With its theme, “Supporting Pets in Society, Today and Tomorrow”, the event included presentations by regulatory, packaging and behaviour experts. Thomas Meyer,…

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Mars Petcare expands dental care range

Mars Petcare is expanding its pet oral care category with the launch of the new Pedigree Dentastix Chewy Chunx, which were made available in stores yesterday (15 June).  The Pedigree Dentastix comes in a bitesize format, giving pet owners “more freedom to build vital oral care into their existing routine”.…

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Pet food industry announce £110,000 donation to animal welfare charities amid Covid-19 pandemic

Pet food manufacturers and suppliers of animal care products have donated £110,000 worth of food and products to help animal welfare charities who are struggling due to the effects of the coronavirus pandemic. In April the Association of Dogs and Cats Homes (ADCH), the umbrella body for companion animal rescue…

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Mars Petcare launches platform for pet owners

Mars Petcare announced that it has collaborated with the Waltham Petcare Science Institute to create a free digital education tool for pet health. The Pet Health Pal tool is powered by the chatbot functionality within Facebook Messenger and WhatsApp, and is supported by Pedigree and Whiskas. The platform works to…

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