IAMS

Mars launches AI-powered dental checks

Mars has announced the launch of Greenies Canine Dental Check, an AI-powered tool to aid pets dental health. The new digital AI tool monitors the appearance of dog’s teeth and gums, all from a smartphone photo. The tool scans for signs of tartar buildup and gum irritation in seconds, using…

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Mars Pet Nutrition appoints new global chief growth officer

Mars Incorporated has announced that Natalia Ball has been appointed as global chief growth officer of Pet Nutrition effective 1 April. Ball will lead the growth agenda of beloved global brands including Pedigree, IAMS, Cesar, Whiskas, Sheba, Temptations, Nutro and Greenies. Ball brings over 20 years of experience as a…

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IAMS donates five million meals to homeless pets

Since 2017, IAMS’ has donated over five million meals to homeless pets through its charitable initiative ‘I Am Home’.  According to IAMS, the charitable initiative donates a “minimum” of one million meals to rescue centres each year, and now supports more than 60 pet rescues across the country.  The programme…

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IAMS launches new campaign ahead of National Pet Day

To coincide with National Pet Day on the 11 April 2021, pet food manufacturer IAMS is investing in a three-month brand campaign spanning TV, radio, digital and print media.  According to the group, the campaign aims to remind pet owners that IAMS’ products contain “high quality animal protein that provides…

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Catipilla plans for further growth

Catipilla, a luxury cat furniture business based in Wales, has unveiled a new UK manufacturing partner, and announced it will undertake an “exciting product redesign” in 2020. It comes as the brand said it has “followed an impressive growth trajectory” since its launch. Most recently, it experienced monthly year-on-year growth…

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Pet food industry announce £110,000 donation to animal welfare charities amid Covid-19 pandemic

Pet food manufacturers and suppliers of animal care products have donated £110,000 worth of food and products to help animal welfare charities who are struggling due to the effects of the coronavirus pandemic. In April the Association of Dogs and Cats Homes (ADCH), the umbrella body for companion animal rescue…

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Everyone is having fun in pet packaging, but is the party getting a little loud?

I recently went to the PATS pet industry show in Sandown, and found myself delighted and a bit overwhelmed by how vibrant and fun the category has become. It seems that everyone has gotten the memo that modern pet owners love their animals like they love their children. And as…

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Iams partners with Father Fitness

Iams has partnered with fitness fanatic and Instagram influencer Father Fitness and his dog Yogi to raise awareness of how pets and owners can reap the benefits of exercising together. Through engaging video and advice posts, Father Fitness will offer his top tips for getting the most out of a…

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Almost a third of owners to spend Valentine’s Day with pet

Almost a third of pet owners have said they will spend this Valentine’s Day with their four-legged friend instead of their human other half. A survey by pet food company IAMS revealed that 28% of women would rather spend Valentine’s Day with their cat than their partner because of the…

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IAMS uses ‘largest media campaign’ to launch new IAMS for Vitality range

IAMS has used its “largest media campaign” to launch its new IAMS for Vitality range, the launch will include the sponsorship of Crufts along with TV, digital and social advertising. The pet food manufacturer says IAMS for Vitality is the “next evolution” of the brand’s ProActive Health, with what it…

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