Manufacturers

IAMS launches new campaign ahead of National Pet Day

The multi-channel media campaign will include new TV adverts for both cat and dog, to run across national TV, social media and YouTube

To coincide with National Pet Day on the 11 April 2021, pet food manufacturer IAMS is investing in a three-month brand campaign spanning TV, radio, digital and print media. 

According to the group, the campaign aims to remind pet owners that IAMS’ products contain “high quality animal protein that provides pets with the fuel they need to thrive”.

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