Since 2017, IAMS’ has donated over five million meals to homeless pets through its charitable initiative ‘I Am Home’.
According to IAMS, the charitable initiative donates a “minimum” of one million meals to rescue centres each year, and now supports more than 60 pet rescues across the country.
The programme has grown in popularity meaning that IAMS now provide healthy and nutritious food donations to centres across the UK each month.
IAMS has said that the Covid pandemic has “accelerated the demand for pets”, with reports showing that since lockdown inquiries for rehoming pets has doubled.
In addition to supporting pets at rescue centres, IAMS has set up a dedicated ‘I Am Home’ community on Facebook, allowing pet owners to “celebrate their adopted pets in their new homes”.
The group aims to educate members about pet adoption by “providing advice and support for those considering rehoming a cat or dog”.
Kellie Ceccarelli, veterinary training manager at IAMS, said: “By working closely with our charity partners we hope to raise awareness of the need for forever homes for the thousands of cats and dogs in need of love and affection.
“Adopting a pet can be an extremely rewarding experience and we want to celebrate that. Furthermore, we want to support the never-ending work carried out by rescue and rehoming centres across the country who look after these cats and dogs and help them find a loving home.”