Fish4Dogs has announced the launch of a new light mousse recipe, the Fish4Dogs Finest Cod Mousse Light.
The product has been introduced to its existing Finest mousse range and has 60% fewer calories than the salmon and trout flavours.
The product marks the third in an “extensive” programme of new product introductions for the Fish4Dogs brand this year. Previously, it introduced a senior variant to its Finest Dry Complete range in January and a range of new puppy treats in May.
Jo Mulgrew, marketing director at Fish4Pets, said: “We are all very excited about this launch.Many dog owners love the convenience and completeness of dry food, but still want to add something to make it more interesting for their pet.
“However, anything added also adds calories, so our ‘Light’ option is the perfect solution. It’s made from 99% cod, has more moisture content than the salmon and trout varieties, and its lighter recipe has substantially lower calories per pouch than the other flavours.”
Karen Hubbard, product portfolio manager at Fish4Pets added: “This product comes as a direct response to changes in our lifestyles since the pandemic. Many dog owners and their families have spent more time with their pets since the start of the pandemic and some are feeding and treating them more frequently as a result, dramatically increasing calorie intake.
“By introducing a lower calorie option, it can provide a solution for those dog owners looking to readdress their dogs diet, and they can be assured it’s just as tasty.”
The company said it now has plans for more “exciting” new food and treats launches later in the year.