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Fish4Dogs unveils new addition to FPCF range

The new food is available in 1.5kg, 6kg and 12kg bags, and both small and large kibble sizes.

Fish4Dogs, the dog food and treats brand, has introduced a second flavour to its Finest Puppy Complete Food (FPCF).

Fish4Dogs Finest Puppy Complete Food is grain-free, healthy, and made without chicken, lamb, beef or pork, proteins often responsible for causing intolerances in some dogs, so a fish protein diet is perfect for puppies with sensitivities.

Fish4Dogs said its new Finest Salmon Puppy Food is a nutritionally complete diet, full of marine-sourced omega 3, known to support joints, skin, coat, and cognitive development, also enhanced with vital vitamins and minerals, all to aid healthy growth and development.

The new food is available in 1.5kg, 6kg and 12kg bags, and both small and large kibble sizes.

Jo Mulgrew, marketing director at Fish4Pets, said: “Our customers have huge success with our original Fish4Dogs Finest White Fish Puppy Complete Food, which contains the same balanced, nutritional benefits as the new salmon variety.

“However, customers tell us they want more choice for their growing puppies, so by offering owners a second fish flavour, this time with sweet potato as the carbohydrate instead of white potato, they can be confident they can vary their dog’s diet without disrupting good feeding principles.’”

Karen Hubbard, product portfolio manager at Fish4Pets, added: “we have one of the largest range of treats in the industry, utilising many different varieties and formats of natural, healthy, sustainably sourced fish, however we had never before had a specific puppy range.

“We have taken four of our leading alluring adult dog treats and formulated them specifically for growing puppies, each product in the range addressing a specific need of a developing puppy.”

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