Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Sep- 2021 -29 SeptemberRetailers
Jollyes relaunches ‘Lifestage’ dog food range
Jollyes has unveiled details of the relaunched and expanded “Lifestage” dog food range which features new flavours such as salmon and trout with asparagus and turkey with sweet potato and cranberry. The range of wet and dry food contains up to 50% meat content and includes grain free options. Alongside…
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24 SeptemberManufacturers
Yora launches first ever cat food
Yora has launched its first ever cat food, which it claims contains the highest insect content of any cat food on the market. The sustainable pet food group launched in 2019 with a dog food and treats range targeting “environmentally-conscious” pet owners, but is now expanding into the cat food…
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21 SeptemberIndustry News
The Pack launches plant-based dog food range
The Pack has announced the launch of its new range of plant-based wet dog food. The London-based food tech start-up is the first company in the world to produce multiple plant-based wet dog food flavours which simulate meat; with three alternative options to fish, chicken, and beef. The start-up was…
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20 SeptemberRetailers
Hownd launches new porridge range for dogs
Hownd has revealed that it has extended its Plant Powered Superfood food range with the launch of ready made porridge for dogs. The new blueberry and coconut porridge with chia and oats launches ahead of World Porridge Day on 10 October 2021 and World Vegan Month in November. Also joining…
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16 SeptemberManufacturers
Paleo Ridge celebrates four million meal milestone
Paleo Ridge has revealed that it will be celebrating a four million meal milestone by offering new customers a 30% discount, available until 30 September 2021. The raw dog food manufacturer said it has helped over 17,000 customers switch to its ethically sourced raw feeding products in the past six…
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14 SeptemberIndustry News
Naturo Natural Pet Food announces partnership with Sarda In
Naturo Natural Pet Food, owned by Northern Ireland based Mackle Petfoods, and the life-saving search and rescue dog charity, Sarda In have announced a new year-long partnership. Sarda In, which featured on BBC Series ‘The Search’, is run by volunteers called upon to assist with searches for missing people in…
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Aug- 2021 -25 AugustManufacturers
Pooch & Mutt launches new ‘low fat’ food for dogs
Pooch and Mutt, a British pet food brand, has introduced a new flavour to its grain-free wet dog food range, targeted at dogs with sensitive digestion and gastrointestinal disease. The new ‘fish, potato and pea complete wet food’ recipe aims to cater to dogs that are “overweight” or suffer from…
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19 AugustManufacturers
Clydach Farm launches wet food for dogs
Clydach Farm, a natural dog food company based in Wales, has announced the launch of its new wet food for dogs. The product is available in three flavours including Scottish Salmon; with 72% “responsibly caught” fish and British carrots. Welsh Lamb; with 72% grass-fed, welsh lamb with sweet potato, and…
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17 AugustRetailing
The Natural Vet opens new superstore
The Natural Vet has announced the opening of a new raw food superstore which will stock 28 brands of raw dog food, as well as natural treats, toys, health supplements and pet accessories. The Glasgow-based group provides holistic care for pets, supports fresh feeding and offers titre testing, herbal medicine,…
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6 AugustManufacturers
The Innocent Pet extends air-dried dog food range
The Innocent Pet, a Yorkshire-based pet food manufacturer, has extended its air-dried dog food range with three new single protein recipes. Its complete food range now includes seven grain free, single protein recipes for dogs – each including human-grade British meat or MSC sourced fish, selected fruit, vegetables, and herbs,…
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