The Pack has announced the launch of its new range of plant-based wet dog food.
The London-based food tech start-up is the first company in the world to produce multiple plant-based wet dog food flavours which simulate meat; with three alternative options to fish, chicken, and beef.
The start-up was created by Damien Clarkson and Judy Nadel, founders of Vevolution.
The vegan dog food will initially be available online, direct to consumer, and extending into retail later this year.
Clarkson and Nadel said: “We’ve focused on dog food specifically because domestic dogs are natural omnivores, just like their pet parents, and we think they deserve a better diet. They’ve evolved over thousands of years to digest plant-based foods and receive all the nutrients they need without meat.
“We’ve spent years carefully developing The Pack’s dog food recipes, following European Pet Food Industry and National Research Council nutritional guidelines, so that our meals are not just plant-sourced, but nutritionally-complete. This means that dog owners can either mix THE PACK food with their pooches’ regular kibble, as a flexi-dogian option, or offer it as their sole wet food of choice, for a completely plant-based diet.”