In collaboration with Newton Print, the start-up used its sampling service and low minimum order volumes to produce printed cardboard sleeves made from certified FSC cardboard for the dog food trays.
Steve Hutchins, co-founder at DoGood, said: “It was really important for us to have a brand that reflected our own planet-friendly passion.
“Until now, our packaging wasn’t fully reflecting our brand’s environmental ethos and, as a start-up, we were struggling to find a solution that would benefit us cost wise and help us get the business off the ground.”
Simon Besley, sales and marketing director at Newton Print, added: “We work closely with many start-ups and SMEs on their packaging, helping demystify the process and our team was thrilled when Steve got in touch to ask us to help develop DoGood’s sleeves.
“The aim was to produce samples of their nine artwork versions, and then take advantage of our low minimum order volumes to print a short run, 250 of each version, at an affordable price. This was supported by quick delivery times to get the product ready for consumers to buy and dogs to enjoy.”