Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Sep- 2021 -20 SeptemberRetailers
Hownd launches new porridge range for dogs
Hownd has revealed that it has extended its Plant Powered Superfood food range with the launch of ready made porridge for dogs. The new blueberry and coconut porridge with chia and oats launches ahead of World Porridge Day on 10 October 2021 and World Vegan Month in November. Also joining…
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16 SeptemberManufacturers
Paleo Ridge celebrates four million meal milestone
Paleo Ridge has revealed that it will be celebrating a four million meal milestone by offering new customers a 30% discount, available until 30 September 2021. The raw dog food manufacturer said it has helped over 17,000 customers switch to its ethically sourced raw feeding products in the past six…
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14 SeptemberIndustry News
Naturo Natural Pet Food announces partnership with Sarda In
Naturo Natural Pet Food, owned by Northern Ireland based Mackle Petfoods, and the life-saving search and rescue dog charity, Sarda In have announced a new year-long partnership. Sarda In, which featured on BBC Series ‘The Search’, is run by volunteers called upon to assist with searches for missing people in…
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Aug- 2021 -25 AugustManufacturers
Pooch & Mutt launches new ‘low fat’ food for dogs
Pooch and Mutt, a British pet food brand, has introduced a new flavour to its grain-free wet dog food range, targeted at dogs with sensitive digestion and gastrointestinal disease. The new ‘fish, potato and pea complete wet food’ recipe aims to cater to dogs that are “overweight” or suffer from…
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19 AugustManufacturers
Clydach Farm launches wet food for dogs
Clydach Farm, a natural dog food company based in Wales, has announced the launch of its new wet food for dogs. The product is available in three flavours including Scottish Salmon; with 72% “responsibly caught” fish and British carrots. Welsh Lamb; with 72% grass-fed, welsh lamb with sweet potato, and…
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17 AugustRetailing
The Natural Vet opens new superstore
The Natural Vet has announced the opening of a new raw food superstore which will stock 28 brands of raw dog food, as well as natural treats, toys, health supplements and pet accessories. The Glasgow-based group provides holistic care for pets, supports fresh feeding and offers titre testing, herbal medicine,…
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6 AugustManufacturers
The Innocent Pet extends air-dried dog food range
The Innocent Pet, a Yorkshire-based pet food manufacturer, has extended its air-dried dog food range with three new single protein recipes. Its complete food range now includes seven grain free, single protein recipes for dogs – each including human-grade British meat or MSC sourced fish, selected fruit, vegetables, and herbs,…
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Jul- 2021 -9 JulyManufacturers
Paleo Ridge celebrates environmental milestone
Paleo Ridge, one of the UK’s leading producers of high-quality raw dog food, is celebrating a new environmental benchmark as 98% of the company’s packaging is now recyclable or compostable. The group said a series of projects has supported the achievement, including the launch of new packaging for the Paleo…
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7 JulyManufacturers
Bestpets wins ‘Wholesaler of the Year’ for third consecutive year
Bestpets, a pet food and accessories wholesaler, has won ‘Wholesaler of the Year’ in the Pet Product Marketing, Retailer Recommended Awards 2021, for the third consecutive year in a row. Launched over 15 years ago as part of Bestway Wholesale, Bestpets has a range of over 8,500 lines covering dry…
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1 JulyBusiness
Paws Group acquires Bob & Lush
Paws Group, one of Europe’s leading pet wellbeing groups, has acquired Bob and Lush Ltd, a UK-based super-premium dog food brand. According to the group, the acquisition adds a new, super-premium customer segment to its existing stable of brands, which include Paws, Fetch, Pet-supermarket, MedicAnimal, Canine Choice, Feline Choice and…
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