DoGood has launched its new carbon balanced packaging to match its product’s eco-credentials.
The brand offers a 100% plant-based, healthy, fresh, “nutritionally complete and balanced dog food with a low environmental impact”.
In collaboration with Newton Print, the start-up said it produced printed cardboard sleeves made from certified FSC cardboard for the dog food trays, which were freezer safe, fully recyclable and carbon balanced to further complement their brand values.
Steve Hutchins, co-founder at DoGood, said: “Until now, our packaging wasn’t fully reflecting our brand’s environmental ethos and, as a start-up, we were struggling to find a solution that would benefit us cost-wise and help us get the business off the ground.
“We approached Newton Print to help us develop on-brand cardboard sleeves for our food trays. As they’re also Carbon Balanced printers, not only were we using recyclable materials and vegetable-based inks for our sleeves, but we were also offsetting carbon at the same time.”
He added: “The team and Tim provided fantastic service, put our minds at ease and were a pleasure to work with. Newton Print’s low minimum order allowed us to have a short print-run of our packaging, which also reduced any potential wastage from overprinting. And there was the added benefit of super speedy delivery.”