Plant-based dog food company The Pack has partnered with some of the UK’s leading restaurants and cafes to serve vegan dog food during Veganuary.
Customers’ dogs at participating restaurants across the UK will be offered a complimentary ‘Dogs Dinner Done Right’ vegan meal of their choice.
Three complete flavours will be available; ‘No Fishy Dishy’, ‘No Moo Ragu’ and ‘No Cluck Casserole’, all made with blends of pulses, proteins, seeds, fruits, vegetables, and superfoods.
The ‘Dogs Dinner Done Right’ will on the menu at the following locations throughout January:
- Biff’s Kitchen @ Brewdog (Dalston, London)
- Purezza (London, Hove, Manchester)
- Vurger (Brighton)
- Erpingham House (Norwich)
- WAVE – We Are Vegan Everything (Hackney, London)
- MOTHER (Hackney, London)
- Barkney Wick, (Hackney, London)
Set up by Co-founders Judy Nadel and Damien Clarkson, the pet-food-tech company claims to be the first company to produce multiple plant-based meat analogue wet dog food flavours, with three alternative options to fish, chicken, and beef.
Its latest collaboration comes as The Pack predicts that 50% of dogs in the UK will be flexitarian by 2030 and the rise of the ‘flexi-dogian’ is upon us. It cites the “rapidly evolving” climate crisis and a shift in consumer attitudes as the driving force behind the rise of ‘flexi-dogians’.
The pet food startup, made up of a team of animal nutritionists, scientists, and pet parents, describes a ‘flexi-dogian’ as a dog that eats mainly vegetarian and vegan food with the occasional meat treat.
Judy Nadel, co-founder of The Pack, said: “Any pet parent can tell you how frustrating it can be finding dog friendly restaurants.
“So The Pack is delighted to be working with pioneering cafes and restaurants up and down the country who are enabling dogs and their parents to enjoy eating their food together – and knowing they’re reducing their carbon footprint and pawprint with every bite!”
Loui Blake, founder of Erpingham House and investor in The Pack added: “We love dogs here at Erpingham House, so it was a no-brainer to put The Pack dishes on our menu. We want dogs and their pet parents to have the best dining experience with us and we can’t wait to see how it goes down with customers!”