Crufts

Benyfit Natural celebrates Belle Howlett’s Crufts success

Belle Howlett and her four-year-old border collie, Ami, have been awarded YKC Jumping Dog of the Year at Crufts for the second year running. Belle has been competing with the Young Kennel Club since 2011. Belle and Ami are sponsored by raw pet food producer Benyfit Natural. In an interview with Crufts, Benyfit…

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Crufts is a winner for Forthglade

Crufts was a huge success, Devon-based Forthglade has claimed. The pet food company gave over 3000 meals to pet owners for their dog’s to sample for dinner. “Crufts certainly felt busier this year” said Gerard Lovell, Joint MD of Forthglade. “It was great to note a far higher level of awareness…

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Pet owners and PIF members connected with new website

Pet Industry Federation members can now connect with pet owners thanks to a new public-facing website. The website will list PIF members exclusively to the pet-owning public and will launch later in March. ‘Mypetpeople.co.uk’ will signpost pet owners to PIF member dog groomers, dog walkers, pet sitters, boarding business and retailers,…

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Butcher’s Pet Care celebrates 30th anniversary

2017 marks Butcher’s 30th anniversary. The company is exhibiting at the annual Crufts dogs show to showcase its original grain free recipe, Butcher’s Tripe Mix, alongside its new grain free range, The Butcher’s Choice. Since 1987, Butcher’s has used its heritage in farming and as butchers to specialise in making…

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Two new qualifications launched at Crufts

The Pet Industry Federation (PIF) has announced the launch of two new City & Guilds Certificates of Technical Competence aimed at professional dog walkers and pet sitters. The Level 2 City & Guilds Certificate of Competency in Dog Walking, and the Level 2 City & Guilds Certificate of Competency in…

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Wildwash launch new flea repellent products

Wildwash is introducing two new natural flea repellent products at Crufts this year.  After spending the last year researching natural ingredients with insect-repellent qualities from all over the world, WildWash has developed a solution to protect against fleas. WildWash has chosen ingredients from four continents that have been selected as the…

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JAMES WELLBELOVED® TV ad promotes brand exclusive to specialist pet stores

JAMES WELLBELOVED®’s first ever TV advertising campaign launches on March 9 2017. The premium pet food brand will spend a total of 20 weeks on air during 2017. The initial six week burst is timed to coincide with Crufts. The ad will air during the TV final on Channel 4.…

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Henry Wag takes pet accessories to Crufts

Pet accessory brand, Henry Wag, has teamed up with Petcetera to bring its growing range to Crufts. Visitors will be able to view the Henry Wag product range on the Petcetera stand in Hall 5. Henry Wag manufactures lifestyle products to influence attitudes to pet care and provide a better…

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CSJ welcomes new team member

Premium dog food brand, CSJ, has announced the addition of a new team member. Brand ambassador Margaret Masterman will visit and advise stockists and dog owners about the company’s comprehensive feed, herbs and treats ranges. Margaret is well known in trade, breeder and exhibitor circles. She will be using her canine and…

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Eden to unveil brand new products and packaging

Eden Holistic Pet Foods is launching a brand new line of supplement products and sleek new packaging at Crufts. The company will uncover digestive support, joint support and skin and coat supplements which complement its existing ranges of dried, semi moist and working dog food. Developed by co-owner and qualified nutritionist, Paul…

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