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Brand Awareness

  • Mar- 2017 -
    31 March
    Current AffairsNatures Menu

    Natures Menu adds to senior team

    Natures Menu has strengthened its senior team with the addition of a number of appointments to the management team. James Langan takes up role as commercial director, Dawn Spiby as marketing director and Richard Franklin as production manager. James has an extensive career within FMCG at board level and is…

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  • 29 March
    Current AffairsLittle BigPaw

    Little BigPaw launches premium complete wet food for dogs

    UK pet food brand, Little BigPaw has launched a brand new, premium complete wet food for dogs. In March 2017, the company also exhibiting for the first time at both Crufts and PATS Sandown. PATS Sandown was a busy and extremely positive couple of days for the Little BigPaw, who…

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  • 3 March
    Industry NewsJAMES WELLBELOVED®, Dog Food

    JAMES WELLBELOVED® TV ad promotes brand exclusive to specialist pet stores

    JAMES WELLBELOVED®’s first ever TV advertising campaign launches on March 9 2017. The premium pet food brand will spend a total of 20 weeks on air during 2017. The initial six week burst is timed to coincide with Crufts. The ad will air during the TV final on Channel 4.…

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  • Mar- 2016 -
    18 March
    EditorialPet Business

    Pet Gazette attends PATS Sandown

    For members of the pet trade, March is a month for networking and boosting brand awareness. Last week, thousands of animal lovers headed to Birmingham for Crufts, the world’s largest dog show. Exhibitors enjoyed an exciting, action-packed event with high visitor numbers. However, the show ring attracted controversy with questions raised…

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  • 3 March
    Industry NewsBarking Heads now sold by Tesco

    Barking Heads now sold by Tesco

    Pet Food (UK) Ltd has announced that a limited range of Barking Heads products are now available in Tesco Extra, Tesco online, and select Tesco super stores. Shoppers will be able to buy 2kg bags of Bad Hair Day, Tender Loving Care, Puppy Days, Fusspot, Fat Dog Slim and Golden Years.…

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  • Jul- 2015 -
    9 July
    ProductsGroup55 continues to grow

    Group55 continues to grow

    Group55, the company behind brands including Animology and Strikeback, has announced that its half year trading up more than 40 percent LFL against the first half of 2014. Its investment in marketing is continuing to deliver growth. Managing director Stephen Turner explained, “Growth has predominantly been delivered through sales of existing lines…

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  • 3 July
    ProductsGroup55 continues to grow

    Group55 continues to grow

    Group55, the company behind brands including Animology and Strikeback, is continuing to grow. Its half year trading is up more than 40 percent LFL against the first half of 2014. Managing director Stephen Turner sai, “Growth has predominantly been delivered through sales of existing lines through increased consumer demand in…

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  • Feb- 2013 -
    12 February
    Current AffairsRetail spend predicted to rise 26 per cent by 2022

    Retail spend predicted to rise 26 per cent by 2022

    Retail spend will rise to £377 billion over the next decade, a new report has suggested. With a rise in discretionary income and the emergence of the “considered consumer”, Hammerson’s The Reshaping of Retail report suggests that retail spend will increase 26 per cent over the next 10 years. Collaborating…

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  • Jul- 2012 -
    23 July
    ManufacturersDesperate Housewife is Sheba’s first celebrity ambassador

    Desperate Housewife is Sheba’s first celebrity ambassador

    Sheba’s first celebrity ambassador, Eva Longoria, will star in the cat food brand’s new £3.3 million advertising campaign when it goes live in August. Entitled ‘Follow Your Passion’, the campaign focuses on celebrating and fuelling the passions of cat lovers everywhere through a combination of television adverts, in-store promotional activity…

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  • 23 July
    Industry NewsDesperate Housewife is Sheba’s first celebrity ambassador

    Desperate Housewife is Sheba’s first celebrity ambassador

    Sheba’s first celebrity ambassador, Eva Longoria, will star in the cat food brand’s new £3.3 million advertising campaign when it goes live in August. Entitled ‘Follow Your Passion’, the campaign focuses on celebrating and fuelling the passions of cat lovers everywhere through a combination of television adverts, in-store promotional activity…

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