Brand Awareness
This coverage examines brand awareness strategies and their impact on the UK petcare industry, offering insights for retailers, wholesalers, distributors, and supply chain professionals. Pet Gazette reports on marketing campaigns, sponsorships, consumer engagement tactics, and case studies that demonstrate how pet brands build recognition and loyalty. Our coverage helps industry stakeholders understand effective brand positioning, measure market reach, and adapt promotional strategies to strengthen competitiveness in the pet trade.
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May- 2017 -16 MayCurrent Affairs
Prins Petfoods announces sponsorship of football club
Prins Petfoods will become the new back-of-shirt sponsor for the Dutch soccer club Vitesse for the upcoming season. The family company, situated in Veenendaal specialises in 100 percent natural cat and dogfood. It will replace the current sponsor, Smipe. Prins Petfoods and Vitesse have signed a three year contract. Vitesse…
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Mar- 2017 -31 MarchCurrent Affairs
Natures Menu adds to senior team
Natures Menu has strengthened its senior team with the addition of a number of appointments to the management team. James Langan takes up role as commercial director, Dawn Spiby as marketing director and Richard Franklin as production manager. James has an extensive career within FMCG at board level and is…
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29 MarchCurrent Affairs
Little BigPaw launches premium complete wet food for dogs
UK pet food brand, Little BigPaw has launched a brand new, premium complete wet food for dogs. In March 2017, the company also exhibiting for the first time at both Crufts and PATS Sandown. PATS Sandown was a busy and extremely positive couple of days for the Little BigPaw, who…
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3 MarchIndustry News
JAMES WELLBELOVEDยฎ TV ad promotes brand exclusive to specialist pet stores
JAMES WELLBELOVEDยฎโs first ever TV advertising campaign launches on March 9 2017. The premium pet food brand will spend a total of 20 weeks on air during 2017. The initial six week burst is timed to coincide with Crufts. The ad will air during the TV final on Channel 4.…
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Mar- 2016 -18 MarchEditorial
Pet Gazette attends PATS Sandown
For members of the pet trade, March is a month for networking and boosting brand awareness. Last week, thousands of animalย lovers headed to Birmingham for Crufts, the world’s largest dog show. Exhibitors enjoyed an exciting, action-packed event with high visitor numbers. However, the show ring attracted controversy with questions raised…
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3 MarchIndustry News
Barking Heads now sold by Tesco
Pet Food (UK) Ltd has announced that a limited range of Barking Heads products are now available in Tesco Extra, Tesco online, and select Tesco super stores. Shoppers will be able to buyย 2kg bags of Bad Hair Day, Tender Loving Care, Puppy Days, Fusspot, Fat Dog Slim and Golden Years.…
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Jul- 2015 -9 JulyProducts
Group55 continues to grow
Group55, the company behind brands including Animology and Strikeback, has announced that itsย half year trading up more than 40 percent LFL against the first half of 2014. Itsย investment in marketing is continuing to deliver growth. Managing director Stephen Turner explained, โGrowth has predominantly been delivered through sales of existing lines…
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3 JulyProducts
Group55 continues to grow
Group55, the company behind brands including Animology and Strikeback, is continuing to grow. Its half year trading is up more than 40 percent LFL against the first half of 2014. Managing director Stephen Turner sai, โGrowth has predominantly been delivered through sales of existing lines through increased consumer demand in…
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Feb- 2013 -12 FebruaryCurrent Affairs
Retail spend predicted to rise 26 per cent by 2022
Retail spend will rise to ยฃ377 billion over the next decade, a new report has suggested. With a rise in discretionary income and the emergence of the โconsidered consumerโ, Hammersonโs The Reshaping of Retail report suggests that retail spend will increase 26 per cent over the next 10 years. Collaborating…
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Jul- 2012 -23 JulyManufacturers
Desperate Housewife is Shebaโs first celebrity ambassador
Shebaโs first celebrity ambassador, Eva Longoria, will star in the cat food brandโs new ยฃ3.3 million advertising campaign when it goes live in August. Entitled โFollow Your Passionโ, the campaign focuses on celebrating and fuelling the passions of cat lovers everywhere through a combination of television adverts, in-store promotional activity…
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