Popular now
Beacon Barkers launches live kennel viewing service

Beacon Barkers launches live kennel viewing service

The Nutriment Company acquires Yorkshire Raw Feeds

The Nutriment Company acquires Yorkshire Raw Feeds

Closer Pets named among Sunday Times Best Places to Work 2026

Closer Pets named among Sunday Times Best Places to Work 2026

Topic Hub

Brand Awareness

This coverage examines brand awareness strategies and their impact on the UK petcare industry, offering insights for retailers, wholesalers, distributors, and supply chain professionals. Pet Gazette reports on marketing campaigns, sponsorships, consumer engagement tactics, and case studies that demonstrate how pet brands build recognition and loyalty. Our coverage helps industry stakeholders understand effective brand positioning, measure market reach, and adapt promotional strategies to strengthen competitiveness in the pet trade.

Brand Awareness

This coverage examines brand awareness strategies and their impact on the UK petcare industry, offering insights for retailers, wholesalers, distributors, and supply chain professionals. Pet Gazette reports on marketing campaigns, sponsorships, consumer engagement tactics, and case studies that demonstrate how pet brands build recognition and loyalty. Our coverage helps industry stakeholders understand effective brand positioning, measure market reach, and adapt promotional strategies to strengthen competitiveness in the pet trade.

TV chef Lisa Faulkner joins Royal Canin for new canine range

To support the launch of its new Canine Care Nutrition range, Royal Canin has enlisted the…

Wilson Pet Food appoints new head of sales

Perthshire-based pet food company, Wilson Pet Food has appointed Dan Griffin as its new head…

Supreme’s Selective undergoes rebrand with Instagram famous pet

Supreme Petfood’s Selective brand has undergone a redesign aimed at communicating the…

SmartBones extends distribution in the UK

SmartBones, a rawhide alternative made from vegetables, has extended its distribution in the…

Seven ways to measure success

As we wind down from the busiest time of year in the pet care sector, we need to give…

Independent pet businesses nominated for national business award

Dog holiday service Barking Mad and dog walking and boarding company We Love Pets have both…

Pet food brand partners with Ben Fogle

Harringtons has unveiled a £1.5m investment into a new integrated brand awareness campaign,…

Pet food manufacturer sees growth despite £2.4m loss

Despite profit being down by £2.4 million  to 31st March 2017, Lily’s Kitchen has…

Fetch & Follow supports Battersea Dogs & Cats Home

London dog lifestyle company Fetch + Follow has partnered with global apothecary Malin +…

Pet company invests £1.5m in campaign

Lily’s Kitchen is set to invest in media worth £1.5 million in its first ever above the line…