Industry News
-
Sep- 2023 -29 September
Vafo Praha appoints new marketing director
European pet food producer Vafo Praha has appointed Jan Brejcha as its new marketing director. Brejcha is an experienced marketing leader, who throughout his career at both the local and international levels has helped boost the equity, market share, and financial results of a number of important brands in FMCG.…
Read More » -
28 September
Pawer Water to launch at PATS Telford
Wellness supplement Pawer Water has announced that it is set to launch to the trade at PATS Telford. Pawer Water is a supplement that aims to give dogs the exact hydration they need. The supplement is made of electrolytes (potassium and sodium) to replenish essential collagen and hyaluronic acid to…
Read More » -
28 September
Zoetis acquires PetMedix
PetMedix, a UK-based biotech company discovering species-specific therapeutic antibodies for pets, has announced that it has been acquired by animal health company Zoetis. Both parties have collaborated since 2022 with respect to antibody discovery. In addition to successful research collaborations, PetMedix’s proprietary drug development activities have led to a large…
Read More » -
27 September
Sandwich Animal Feeds up for sale
Sandwich Animal Feeds in Sandwich, Kent, has been put up for sale for an asking price of £110,000. The business sells food for a variety of animals and pets, as well as toys, leads, and training equipment. There is also a sales area which is dedicated solely to selling horse…
Read More » -
27 September
Kormotech acquires new UK venture arm
Ukrainian pet food manufacturer Kormotech has established Kormotech Ventures, headquartered in London to combine investment and innovation strategies in international markets. The venture arm of Kormotech, as a stand-alone company, will focus on innovative pet care companies in Europe and the US seeking early-stage investment. In addition, the company will…
Read More » -
26 September
Dorwest Herbs partners with Faye Winter for fireworks calming campaign
Dorwest Herbs has announced that it has partnered with former Love Island star Faye Winter for its annual calming campaign to support fireworks anxiety. Winter approached Dorwest at Crufts 2022 after using Dorwest’s Elderberry and Nettle Extract for her Golden Retriever Bonnie’s nose pigmentation. The campaign will showcase Bonnie as…
Read More » -
26 September
Buddy and Lola partners with Roger Black
Buddy and Lola, the premier provider of dog health and wellness products, has announced its new brand ambassador partnership with former athlete Roger Black MBE, the renowned Olympic medalist and former European Men’s 400m Champion. Black stated that his love for his dogs Howie the Cockapoo and Daisy Cavapoochon along…
Read More » -
25 September
Private labels increase European market share to 34%
Private pet food labels now have a market share of 34% in the six biggest markets in Europe, according to data from Circana. Data collected from France, Italy, Germany, Spain, UK, and Netherlands showed value sales of pet food have grown across Europe by 5.4% over the last four years…
Read More » -
25 September
Whitebridge Pet Brands partners with Pedigree Wholesale
Whitebridge Pet Brands has announced a new long-term partnership with Pedigree Wholesale, as its exclusive UK distributor for the Schesir brand. In 2023, Schesir is introducing a new complete and balanced nutritional programme for cats, in line with its natural and physiological needs that uses high-quality, natural, and minimally processed…
Read More » -
22 September
Edgard and Cooper partners with Deliciously Ella
Edgard and Cooper and Deliciously Ella have teamed up to raise awareness of the benefits of introducing plant-based foods to dogs. The two brands are coming together to invite conscious pet owners to consider their dog’s diet just as much as their own. Edgard and Cooper has stated that it…
Read More »
