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Economy

Private labels increase European market share to 34%

Pet treats and toys grew by 13.1% in 2022, compared to the previous year, adding โ‚ฌ50m (ยฃ43.4m) to the total โ‚ฌ0.4bn (ยฃ0.35bn) value sales

Private pet food labels now have a market share of 34% in the six biggest markets in Europe, according to data from Circana.

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