Industry News

Jul- 2017 -

17 July

Lily’s Kitchen teams up with PDSA & KidZania

British pet food producer Lily’s Kitchen has joined forces with the UK veterinary charity PDSA to launch a new activity at KidZania UK in Westfield, London. It aims to help children learn how to keep pets happy and healthy. The new joint-branded Pet Wellbeing Centre at KidZania has been created to educate the next generation…

14 July

PIF website sponsors dog friendly awards

MyPetPeople.co.uk, the new website from the Pet Industry Federation (PIF) signposting trusted pet businesses to pet owners, is delighted to announce its sponsorship of the 2017 Dog Friendly Awards. The annual Dog Friendly Awards recognise, celebrate and reward those businesses and places that go the extra mile for dogs and…

14 July

College warns not to employ ‘bogus vet’

Veterinary practices are being warned not to employ a bogus vet who steals the identity of legitimately registered members in order to practise fraudulently. The Royal College of Veterinary Surgeons (RCVS) has issued a warning following continual convictions. Peter Keniry, who has convictions dating back to 1986 in his native…

13 July

Selective Naturals goes grain free following overwhelming response to survey

The Selective Naturals range, manufactured Supreme Petfoods, is now 100 percent grain-free. The move follows feedback from almost 700 owners of small pets who gave the concept a resounding thumbs up. 93 percent said they believed that there was a benefit to feeding grain-free. Marketing manager Claire Hamblion says the findings herald…

13 July

Birmingham Dogs Home celebrates 125th anniversary

Birmingham Dogs Home is celebrating 125 years of rehoming dogs across the West Midlands and South Staffordshire. Since the charity was founded in 1892, it has rescued, reunited and rehomed more than 100,000 dogs. The charity launched in 1892 when land was made available by Sir Alfred Gooch Bart in…

13 July

Pet oxygen masks could save animals’ lives

Not for profit organisation, Smokey Paws, aims to increase the number of specially designed pet oxygen masks available to the UK fire service. It hopes to provide specialist equipment for organisations with multiple animals, such as kennels and catteries, so that pets have a better chance of survival. Smokey Paws was set…

13 July

Pet food supplier, Kennelpak, is acquired by Enact

Kennelpak, a leading supplier of pet food and products with its own retail chain under the Kennelgate brand, has been sold to SME investor Enact, managed by private equity firm Endless LLP. Clearwater International advised the shareholders of Kennelpak on the sale. Established in 1974, Kennelpak retails a selection of pet…

12 July

European pet food industry approves new safety and nutrition standards

An improved FEDIAF safety guide and updated FEDIAF dog and cat nutritional guidelines were presented and agreed at the European Pet Food Industry Federation’s annual meeting in Manchester last month, reports the Pet Food Manufacturers’ Association. “We are proud having adopted an improved pet food safety guide as well as…

12 July

Debit cards overtake cash as a payment method

For the first time ever, cards have overtaken cash as the most common payment method, reports the The British Retail Consortium (BRC). Its annual Payments Survey revealed that cards now account for more than 50 percent of all retail transactions by volume. The BRC credits retailers’ investment in payment technology as one…

12 July

Vets offer advice after Jodie Marsh bulldog CPR video goes viral

Celebrity dog owner Jodie Marsh has posted a video of her giving CPR to her bulldog Louie after he collapsed. The video has been viewed on Facebook over 4 million times. In the Facebook post and subsequent comments Jodie explains that her 12-year-old rescue bulldog collapses every couple of months.…