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Great results reported from joint &me mental health campaign

The Royal College of Veterinary Surgeons (RCVS) Mind Matters Initiative and the Doctors’ Support Network (DSN) are pleased to report positive progress since the launch in January of their joint anti-stigma mental health campaign.

The &me campaign (#AndMe), which was launched at the House of Commons in January, has taken a new approach to the de-stigmatisation of mental ill-health within the healthcare professions.

Although health professional bodies advise professionals to value their own wellbeing and seek appropriate help if unwell, there has been an absence of senior professionals who have felt able to say ‘been there myself’.

By asking senior medical professionals to share their stories of overcoming struggles with mental health, &me aims to encourage other medical professionals to seek help, in part by showing that such experiences do not exclude people from achieving leading roles in healthcare.


Lizzie Lockett, Director of the Mind Matters Initiative, said: “Over the past eight months we have seen an incredible level of support for our &me ambassadors.

“Our Facebook post about Rob Pettitt, for example, reached nearly 25,000 people, many of whom posted stories about Rob helping them navigate veterinary school and better understand their own mental health issues.

“These kind of role models really do help reduce stigma, and we thank every one of our ambassadors for having the courage to share their own experiences with mental health.”

Louise Freeman, vice-chair of the Doctors’ Support Network, said: “The &me campaign has really shown how the medical professions can work together when it comes to mental health.

“Medical professionals face many of the same challenges, and we needn’t face them alone – instead we can work as one to tackle stigma and speak openly about mental health issues.

“And it’s not just in the UK that health professionals can feel as if they are ‘not allowed’ to experience mental health problems.

“As a direct result of the &me campaignhealth professionals from around the world including Australia and the U.S. have been in contact with DSN to confirm that they have similar issues within their local health culture.”

The campaign is still interested in hearing from not only doctors and veterinary surgeons but also nurses, veterinary nurses, dentists, pharmacists and other healthcare professionals who want to open up about their experiences of mental ill health. To participate in the campaign, please email Dr Louise Freeman on

On social media tweets about the campaign are sent from @vetmindmatters and @DocSupportNet twitter accounts using the hashtag #AndMe.

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