Industry News
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Dec- 2020 -1 December
True Instinct rebrands as Nature’s Variety
True Instinct has announced that it is set to rebrand as Nature’s Variety. The relaunch follows the purchase of the Natures Menu portfolio by Spanish dry pet food group Affinity Petcare earlier this year, and will see the Nature’s Variety range aligned with its European counterparts. Nature’s Variety said its…
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Nov- 2020 -30 November
Dodson and Horrell launch new ‘Health Mash’
Animal feed manufacturers Dodson and Horrell (D&H) has launched a new ‘Health Mash’ designed to “warm horses and ponies from the inside as the temperature outside begins to drop”. The product consists of a low starch, fibre, molasses free recipe containing support supplements such as MOS, FOS, actisaf yeast, and…
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30 November
Shops permitted to open for 24 hours a day
Shops in England will be allowed to trade for 24 hours a day in the coming weeks, housing secretary Robert Jenrick has confirmed. The relaxation of trading hours has been made in a bid to support struggling businesses in the run-up to Christmas. Writing in The Telegraph, Jenrick said: “None…
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27 November
Dechra Veterinary Products launches new sustainable packaging
Dechra Veterinary Products has launched fully recyclable packaging for its new organic range of ‘Specific pet food’ as the company continues its ‘Circle of Good’ commitment to provide more ethical choices for pet owners. According to the business, the new packaging features single layers of the same recyclable plastic with…
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27 November
Lily’s Kitchen welcomes rising sales
Lily’s Kitchen is reportedly the UK’s fastest growing pet food brand, welcoming an annual sales increase of 34%, according to Kantar. The group saw sales increase by 27% in the grocery channel alone, which it claims is “leaps and bounds” ahead of the equivalent 2% sales growth in the pet…
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26 November
NAWT names Andrew Gillon director of operations
Rescue and rehoming charity National Animal Welfare Trust (NAWT) has appointed Andrew Gillon as director of operations. Gillon joins from the Greyhound Trust, where he was head of operations and welfare, and helped to rehome 3,500 greyhounds a year. He brings nearly two decades of experience in the animal welfare…
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26 November
New Tier system announced
The Government has announced a new Tier system for when England leaves lockdown on 2 December, with only areas in Tier 1 allowed to revert back to the ‘rule of six’. Making the announcement to the House of Commons, health secretary Matt Hancock revealed that the new Tier 3 restrictions…
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26 November
Project Blu secures deal with Metamorphosis
Eco pet product start-up Project Blu has secured a multi-million-pound deal with San Diego-based Metamorphosis, a venture capital firm that aims to accelerate businesses in the pet industry. The deal will see Metamorphosis take an equity stake in Project Blu, which was founded in 2019 by Geryn Evans. The company…
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25 November
MPM Products reports sales boom in Japan
MPM Products has reported a 400% sales growth in Japan this year, following a “hunger for high-quality pet food” in the country. The Manchester business sold £1m worth of products in the country this year, and predicts a 500% increase in sales over the next five years, with sales reaching…
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24 November
Hug enters market with hybrid pet food offering
A new pet food company that offers pet owners a “unique option” when it comes to wholefood diets and natural feeding has entered the market. Hug offers “complete, genuinely healthy” meals for pets, and produces a range of recipes that are designed to support cats and dogs of all ages…
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