Industry News
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Feb- 2022 -1 February
Grove Pet Foods acquired by Cranswick
Grove Pet Foods has announced it has been acquired by UK food producer, Cranswick. The pet business is a producer of dry dog food for several leading brands under private label relationships alongside its own brands including Vitalin (natural) and Alpha Feeds (working dog). It operates “predominantly” from a purpose-built…
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Jan- 2022 -31 January
Arden Grange launches new national advertising campaign
Arden Grange super premium pet food will launch a new national TV advertising campaign, ‘Arden Grange – The Home of the Range,’ which will be broadcast from 1 February across ITV, Channel4 and Sky networks. Having just celebrated 25 years in business, the company said its new Arden Grange TV…
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28 January
Su-Bridge Pet Supplies releases new treat range
Su-Bridge Pet Supplies has announced the release of its new natural treats range, ‘Pure and Natural’. The Pure and Natural range consists of 46 products in a varied range of natural dog treats, which come in both easy to hang clear packaging, and 1kg display boxes. The range includes all natural…
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28 January
RSPCA to make UK ‘global leader’ for animal welfare
After a successful first year of its new strategy, the RSPCA has announced its upcoming plans to make the UK a global leader for animal welfare. It revealed the new strategy saw “many successes” such as tougher sentencing for animal abusers, increasing supporter numbers and the introduction of flexible working…
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27 January
Fleetful launches first ‘HelloFresh’ for dogs
Plant-based dog food retailer, Fleetful has released a new ‘HelloFresh’ dog food recipe kit. Its solution is its hemp and chickpea protein powder dog Kit, “empowering” dog owners to make fresh, balanced, plant-based dog food. It revealed that with more dogs allergic to animal proteins, combined with dust mites in…
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27 January
Felix launches new brand campaign
Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’. Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio,…
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26 January
Startups tips pet sector as one to watch
Small business experts Startups has identified the pet sector as “one to watch this year”, after there was an 18% increase in the number of households buying pets in 2021. After the surge, 17 million people in the UK now own at least one animal. Products and services for pets…
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26 January
Denzel’s launches limited-edition valentines treats
Denzel’s, the healthy snack brand for dogs, has launched a “special” Valentine’s treat in over 300 Tesco stores and specialist pet shops nationwide. Founded by Nathan Perry and James Lacy, the business launched in 2018 with initial funding from Virgin StartUp, and recently took on investment from Holly Branson and…
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26 January
Pets at Home ups profit guidance to £140m
The Pets at Home Group has reported its total group revenues grew by 5.8% to £319.4m over the 12 week period from 8 October to 30 December 2021, and the group has now upped its full year pre-tax profits forecast to £140m for FY22. Despite supply chain pressures, group like-for-like…
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25 January
Canine Cottages launches ‘Pawsitively Fresh’ candle
Canine Cottages have created its own ‘Pawsitively Fresh’ candle, which aims to mask smells and provide benefits for dogs. It comes after a survey revealed that almost two-fifths (38%) of dog owners express they’ve purchased a product to try and banish the unpleasant smell, with nearly half (49%) claiming they’d…
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