Canophera names new president

Canophera, the creator of natural wood dog chews, has named Rob Johnson as its new president.

Joining co-founders Sebastian Klafka and Benjamin Lemm, Johnson will reportedly help to drive growth for pet retailers in his new role. 

From its initial launch in 2012, Canophera has reportedly gone from a small company to Europe’s “leading” producer and distributor of natural wood dog chews, and now supplies wood chews to almost 20 countries in Europe. 

Its ‘Original’ all-natural wood chew sticks are made from caffeine-free coffee wood, which is a natural byproduct during coffee production, so no tree is uprooted or cut down for production. The sticks are said to be resilient and less likely to splinter, and are 100% vegan and free from any harmful additives.

Johnson said: “We are proud to have earned the trust of leading retailers through our unwavering commitment to transparency, sustainable sourcing practices and solutions that help pets live their best lives.

“The minute you become our partner, you become part of our growth. You will experience first-hand the values Canophera lives up to and start writing your own success story. We are overjoyed at how our products and team will drive revenue and growth for our retailer and distribution partners across the USA and around the world.” 

Sebastian Klafka, co-founder of Canophera, added: “It is our deep love for dogs, that drove us to understand their behavior and look to satisfy their basic needs naturally. It is that love and commitment and our commitment to sustainability that has fueled our growth in the United States and we are thrilled to add Rob Johnson’s proven leadership to our executive team.”