Manufacturers

A new massage therapy rug for dogs

Recently launched at Superzoo in Las Vegas, Sportz-Vibeis a lightweight portable massage blanket to help boost circulation in dogs of all ages. Ideal for dogs suffering from back or hip conditions, it can also be used for high performance dogs as a warm up or recovery blanket to help ease…

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Natural Instinct announces several new key appointments

Natural Instinct has been one of the major success stories of the pet food manufacturing industry in the UK over the past few years. The company, which introduced its special range of recipes based on the BARF (Biologically Appropriate Raw Food) Diet onto the market, has experienced rapid growth in…

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Export help for PSMA members

The Pet Suppliers and Manufacturers’ Association (PSMA) has recently set up partnerships in the USA and EU, including Poland and the Czech Republic, to help companies understand how to trade in these countries. As more UK manufacturers and brand owners look to expand their sales, PMSA, a division of the…

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Medicanimal.com partners with Maxymiser to accelerate online growth

MedicAnimal, one of Europe’s largest and most trusted online retailers of veterinary products and pet supplies, has partnered with Maxymiser to improve customer engagement and increase conversion across all of their 14 European ecommerce sites. MedicAnimal, which launched in 2007, is already one of the fastest growing online pet pharmacies.…

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Extended licence for Norbrook’s Pestigon for cats

Pestigon for cats has been granted an extension to its licence, which now sees it indicated against the Ixodes ricinus tick. Pestigon, launched in August 2012, is Norbrook Laboratories Ltd fipronil spot on solution against fleas and ticks in cats and dogs.  The cat product was previously indicated against Dermacentor…

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New trade marketing manager for FURminator and 8in1

Spectrum Brands Pet Division has appointed Alex Hinton as the new trade marketing manager for FURminator and 8in1.  Alex has a wide range of experience within the marketing environment, beginning his career as a marketing assistant at the Thomson holiday company. He then progressed to a senior product marketing role…

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Dogs to have their day, every day at the Eden Project

The Eden Project is to allow dogs into its outdoor gardens every day as of Saturday June 15, following a successful pilot weekend in May. Dogs will be able to enjoy the miles of paths within the former china clay quarry but won’t be allowed in the Biomes or other…

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Cesar launches biggest ever brand campaign

Leading dog food brand Cesar today announced its biggest ever advertising campaign. Created by AMV BBDO, the concept encourages dog owners to ‘love them back’. Launched on 2 June 2013, a 60 second TV spot will be the first new advert to hit the screens in five years.    Using…

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Nature’s Feast pledges to support UK farmers

Nature’s Feast, one of the UK’s leading and most established brands in the wild bird care market, has launched a new initiative that will help secure the future survival of the nation’s farmland. Officially launched at this year’s Gardeners’ World Live, the brand has pledged to support farmers operating in…

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Merial has launched its second major campaign of the year, ‘Pets Will Be Pets’

Running throughout the summer, the campaign aims to drive awareness to consumers nationwide of its product FRONTLINE Spot On, prompting monthly treatment so pet owners feel confident in letting their ‘pets be pets’ without the worry of fleas and ticks. To maximise awareness for the new and integrated campaign, the…

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