flexi has kick-started a heavyweight marketing campaign to support the launch of its new VARIO system product as it launches in to the UK.
The aim of the marketing campaign is to introduce the VARIO to consumers and pet retailers, showcasing the features which makes this unique modular based system the next generation in pet leads.
The VARIO system features a core lead unit, together with an innovative range of accessories which include the LED Lighting System, Multi Box and three different belt options. flexi’s marketing activity will also emphasise the brand’s high quality standards, extensive testing and safety focus, which is integral to all products across the flexi range.
Sylvie Geffrelot, sales manager from flexi said: “flexi has spent five years developing the VARIO system and after a very positive reaction from pet retailers across other international markets we are excited to bring this innovative product to the UK.We believe it offers pet retailers a great opportunity to drive repeat visit from customers who will be able to return to buy additional accessories from the range beyond their initial purchase.”
As part of flexi’s UK marketing campaign, in addition to pet sector trade activity and presence at PATS, flexi has increased its consumer marketing activity with the launch of social media channels, PR, sponsorship and large scale presence at Crufts planned.