The partnership will build on the company’s impressive recent growth by drawing on their combined decades of experience leading family run pet food businesses in the UK and Germany.
Commenting on the merger, CEO of Pets Choice Tony Raeburn said: “Pets Choice has shown significant growth over the past five years and this buy-out will allow us to further build on this growth and success by drawing on the vast experience of both myself and Hans Jurgen Deuerer in the pet food market.
‘’I am excited about entering into partnership with Hans Jurgen, who is passionate about the pet food industry. We are now seeking to invest substantially within the business to sustain the rapid growth of the Webbox brand both in the UK and overseas.”
Pets Choice,which manufactures pet food products under the Webbox, Davies and Pets Choice brands, has recently moved to a 120,000 square foot distribution centre in Blackburn to continue to meet growing customer demand. This change in management structure will allow significant investment in the manufacturing capabilities of the company and further boost growth.