Current Affairs

Equimedia acquires US–based Pet Insurance Review

Independent UK digital media agency, equimedia, has announced its entry into the lead generation space with its acquisition of the US–based Pet Insurance Review, for an undisclosed sum. The purchase of Pet Insurance Review is equimedia’s first step in developing a risk-free lead generation platform for clients to sit alongside…

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Eurotunnel welcomes 2 millionth pet on board Le Shuttle

Eurotunnel Le Shuttle is celebrating the success of its Pet Travel service. The two millionth pet to use the service made the crossing to France in May 2017. Ollie, an eight-year-old Norfolk Terrier from London, travelled with his owner, John Hannon, to the family’s property in France. Mr Hannon said:…

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German company seeks UK pet accessories

An upcoming business event will place international buyers in touch with UK pet accessories manufacturers. German company Waschbär will attend a ‘Meet the International Buyers’ day organised by Gardenex, in Brasted, Kent on 7 June 2017. It will be one of seven product buyers from Canada, Czech Republic, Germany, Latvia and…

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Pet care sees internet retailing boom

Internet retailing is the fastest growing channel in the pet care market. New data from Euromonitor International reports global growth of nearly 90 percent. As more people than ever enjoy internet access, customers are increasingly buying pet products at a click of a button. The market intelligence publisher attributes the boom to round-the-clock…

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ROYAL CANIN® makes every cat and dog a TV star

A new initiative from ROYAL CANIN® places cats and dogs centre stage in an interactive social video. The company allows pet owners to instantly personalise scenes with their own four legged companion. The video is part of a new educational awareness initiative. The brand aims to help owners better understand their pet’s…

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Business leader demands ‘Brexit Taskforce’

Business has the ‘ideas and the solutions’ to help Britain through the Brexit labyrinth, claims a leading businessman. Paul Drechsler, president of the Confederation of British Industry (CBI), will tackle the topic of the UK’s exit from the EU on the evening of 17 May. His speech will take place…

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New pet food pledge asks owners to ‘Dump the Junk’

Have your customers taken the Pet Food Pledge? The newly launched national awareness campaign reminds pet owners to critically assess their animals’ diets. Pet parents are encouraged to check their four legged family member doesn’t have ‘nasties’ in their food. The campaign follows on from research conducted by OnePoll in 2016. Of…

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Prins Petfoods announces sponsorship of football club

Prins Petfoods will become the new back-of-shirt sponsor for the Dutch soccer club Vitesse for the upcoming season. The family company, situated in Veenendaal specialises in 100 percent natural cat and dogfood. It will replace the current sponsor, Smipe. Prins Petfoods and Vitesse have signed a three year contract. Vitesse…

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PetQuip association welcomes Interzoo’s long term plans

The announcement by the organisers of pet trade exhibition Interzoo, that the show will remain at its current venue in Nuremberg until at least 2036, has been applauded by the British-based PetQuip association.  PetQuip chose the Interzoo event as its launch platform in 2006. Since then the association has organised…

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Dorwest’s campaign tackles itchy summer skin

Herbal expert Dorwest has released this summer’s ‘Hot under the collar?’ skin campaign. The manufacturer of licensed herbal medicine wants to help relieve the irritation of itchy skin naturally. Dorwest has put together an informative campaign to help owners understand the causes of skin disorder. The company’s four step plan for…

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