Puppy demand rises 33%, Pets4Homes finds

Average demand per puppy has surged by 33% between 2019 and June 2025 and puppy prices have jumped 14.3% in a year, according to data from Pets4Homes.

It comes after the pandemic puppy boom was met with a sharp drop as oversupply, rising living costs and adoption fatigue cooled the market.

The data, analysing over 7.5 million pets rehomed through the platform showed that goldendoodles are Britain’s most wanted dogs for the third year in a row.

Alongside this, the Cocker Spaniel is now the UK’s most-bred dog, ending the French Bulldog’s decade-long reign, while Miniature Dachshunds climbed from 16th to third place.

Kitten listings are up 8%, with British Shorthairs dominating, however, pedigree and luxury breeds are rising fastest. Maine Coons saw a 51% increase in popularity, and Orientals now attract an average of 725 buyers per listing – making them the most in-demand kittens.

Axel Lagercrantz, CEO of Pets4Homes, said: “Britain’s love affair with pets has entered a new chapter – and it’s more competitive than ever. With hybrid working now the norm and pets once again seen as integral to home life, we’re seeing a renewed surge in demand as people prioritise companionship, routine and emotional support in a post-pandemic world.

“But with prices also rising fast, this new boom comes with a warning: the UK’s love for pets is back in full force, but prospective owners must be prepared – emotionally and financially – for the responsibility, especially in today’s uncertain world.”