Industry News

Multi Award Winning Animology Brand Hits the US Market

Group55’s popular pet product brand Animology is now available to customers in the USA. The company has made an exclusive deal with Petco, one of the largest US pet specialist retailers. The chain has over 1100 stores across the United States.

Over 56.7 million households in the American retail market spend an average $61 per year on dog grooming products and services. Group55 will be selling nine of the Animology dog shampoo products through Petco stores nationwide.

Animology is already stocked in stores around the world. It recently reached the shelves of Pet Lovers Centre in South East Asia and Musti Ja Mirri in Scandinavia.

These latest developments are very much in keeping with Group55’s past successes. The company was named PetQuip’s Exporter of the Year for 2014.

With consistently strong sales in each of the markets in which Animology is now established, Group55 hopes to build on its success in the American market, as the company’s Managing Director, Stephen Turner explained; “We are immensely proud to see Animology, a brand which we created just five years ago, now sitting on the shelves of one of the biggest pet retailers in the world.

“Establishing Animology in the US market has always been a priority for us, and the announcement of our working relationship with Petco marks the culmination of a great deal of planning to get to this point. We firmly believe that in Petco we have the ideal partner to bring Animology products to the US retail market, and we are thrilled and excited to be able to make Animology products widely available to US consumers through Petco stores, and we look forward to making Animology as successful in the United States as it is at home and elsewhere”.

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