10-Day Taste Challenge Reveals 9 Out of 10 Dog Owners Would Recommend Butchers Dog Food

  Butcher's 10-Day Taste Challenge

Pet Food stalwart Butcher’s Pet Care, set 100 dog owners a 10 Day Taste Challenge and the rewards tasted good! As part of the October challenge, 100 dogs across the UK were invited to swap their regular meals for Butcher’s (for free) and the Butcher’s team then followed up with the owners with results that showed 89% confirmed that their “dogs love Butcher’s” and that they devoured the meaty recipes on offer.

81% (8 out of 10) of owners said they would continue to feed their dog Butcher’s and 86% (almost 9 out of 10!) said they were happy to recommend it to other owners.

The first national Challenge of its kind in the UK, the 10-Day Taste Challenge saw the swap to Butcher’s meals made with fresh meat, no artificial flavourings and natural ingredients for 10 consecutive days. 74% said bowls were licked completely clean and 8 out of 10 owners said they noticed a difference in their pets appearance reporting improvements in coat shine and brightness of eyes.

Lucy Weston, owner of German Shepherd, Pickle, comments: “Butcher’s gets 10 woofs out of 10 from Pickle!  People have commented on the improvement they have seen in him saying how healthy he looks and that his coat is really shiny.  Pickle’s dad, Cracker, felt left out so we involved him in the Challenge too, therefore it’s 100% approved by two generations!”

Clare Scallon from Butcher’s Pet Care, adds: “We are absolutely delighted with the response to the 10-Day Taste Challenge and the feedback from the participants.  We knew our tasty meals would get dogs licking their lips, as they are made with natural ingredients, fresh meat and are free from artificial flavourings; it is fantastic to see so many dog owners sharing their great experiences and to hear they are happy to recommend Butcher’s. For us this is the best kind of endorsement.”

Butcher’s offers a range of meaty dog food in a can or a foil tray and in a variety of flavours. It can be fed as a main meal on its own or as a meaty topping to a dry meal. Each dish of Butcher’s provides a 100% complete dinner – every recipe has been developed with leading nutritionists so owners can be sure their dog is getting all the meaty proteins, vitamins and minerals they need to be as Fit as a Butcher’s Dog™ with no artificial flavourings or fillers such as soya or wheat, so they are gluten free too.

For more information on the 10-Day Taste Challenge and Butcher’s Pet Care, like our facebook page – – or visit our website


For more information please contact McCann PR on 0121 713 3794 or email

*91 owners participated in a survey by Surveymonkey following the Butcher’s 10-Day Taste Challenge

(i) 86%

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