Direct Line to sponsor London Pet Show

Direct Line Pet Insurance has been announced as the headline sponsor for the London Pet Show 2013.

Direct Line Pet Insurance secured the show’s top sponsorship slot, raising the profile of its services to dog and cat owners. It now heads up a host of leading animal brands taking up all available sponsorship opportunities at the show, which last year attracted more than 16,000 animal enthusiasts.

James Wellbeloved has been announced as sponsor of the Discover Dogs Zone, Royal Canin will be sponsoring the Discover Cats zone and Burgess Pet Care will sponsor the Small Furries zone. Home hygiene experts Zoflora are sponsoring the Animal Action Arena web community MyPetOnline will is one of the sponsors of the Central Cafe.  

The show places responsible pet ownership and animal welfare at its heart and Direct Line Pet Insurance will help promote this message in talks given by one of the company’s specialist veterinary nurses, who will focus on nose-to-tail care for pets.  The talks, entitled ‘Keeping your dog healthy’ and ‘Keeping your cat healthy,’ will run on both days of the show, which is held at Earls Court Two on May 11 and 12.

Adam Whiteley, head of Direct Line Pet Insurance, said: “Our pet insurance helps pet owners to manage veterinary bills when they become unwell or are injured. Veterinary care can be expensive, running into hundreds or even thousands of pounds. 

“Although our aim is to help owners get their much loved pets back on their feet again, our sponsorship of the London Pet Show and the talks and activities on our stand will very much focus on the central message of this popular event – keeping pets safe, well, happy and away from the veterinary clinic.”

Direct Line Pet Insurance will also be sponsoring the event’s opening ceremony hosted by BBC London’s ‘Barking Blondes’ Joanne Good and Anna Webb. The company will also be sponsoring performances by leading doggy dancer Donelda Guy and her Border collies Biba and Mega, plus another demonstration of this breed’s skill and intelligence, the highly entertaining Quack Pack duck herding demonstration. In addition, the company will be offering visitors the opportunity to win a pet friendly holiday on their stand (D230), with face painting for younger visitors. 

The London Pet Show promises a fun-packed day out for animal lovers and pet enthusiasts alike. The event will showcase the hundreds of breeds and species which can be kept as pets. There will also be plenty of talks and demonstrations on how to care for various creatures, great and small and selecting the right pet for different lifestyles. 

An exciting programme of events takes place in the Zoflora Animal Action Arena plus internationally renowned animal behaviour expert and consultant Chirag Patel will be demonstrating how he uses positive reinforcement to train dogs and even chickens to carry out tasks. A charity micro pig race from Kew Little Pigs and rabbit show jumping will also entertain visitors and there will be nearly 200 trade stands selling the latest pet products and services.

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