Featuring branding based on the Spin Master Entertainment kids show on Nick Jr., the pet accessories range is designed to appeal to the 3.3 million pet owning families in the UK.
The new range features high sided beds, pillows, adjustable mesh harness, and dog bowls, with more additions for the range planned.
The newly-launched products also incorporate features to help make the products resistant to the “daily rigours of normal pet usage”.
The Paw Patrol Accessories launch will be promoted with marketing, PR and social media campaigns, in a bid to engage with media, families and influencers.
Graham Spark said: “We are delighted to launch the new PAW Patrol Pet Accessories range. Our extensive experience working with family audiences and being pet owners ourselves, told us that kid approval rates high when making purchase decisions.
“Our launch range of quality pet supplies featuring the number one PAW Patrol brand, is fun and useful for kids, adults and pets alike.”