Charities

Sure Petcare and Wood Green celebrate partnership milestone

Pet tech company Sure Petcare is celebrating its five-year partnership with animal charity Wood Green. 

According to the charity, the smart pet product specialist has made “immeasurable differences” to cats in need through the provision of technology, sponsoring and fitting a summerhouse and running a successful affiliate scheme.

Sure Petcare’s flagship products are microchip pet doors and feeders, which only open for specified pets and therefore prevent intruders entering pet owners’ homes, whilst helping owners to control and monitor their pets’ feeding habits. 

Wood Green ensures that all cats and dogs in its care are microchipped, meaning that Sure Petcare’s products “help to keep pets safe and well fed until they are rehomed”.

The summerhouse sponsored by Sure Petcare, Hoshi’s House, is a safe haven for Wood Green’s cats with behavioural or medical issues, who can “benefit from the extra freedom” it provides. 

The summerhouse features an indoor space and enclosed garden, and hundreds of cats have stayed here since Sure Petcare sponsored and fitted the facility in 2017.

Sure Petcare also has an affiliate scheme that enables Wood Green supporters to receive a discount on its pet technology range. For every item sold, Sure Petcare will match the customer’s discount with a donation to Wood Green.

Wood Green’s Stacey Hamilton said: “We couldn’t be more grateful to everyone at Sure Petcare for their support over the years. 

“At a time when Wood Green’s resources are even more stretched, due to the financial impact of Coronavirus, it’s reassuring to know that our incredible partners continue to demonstrate their commitment to pets.”

Judith Bank, head of marketing at Sure Petcare, said: “For us, creating products in the pet sector means truly caring about companion animal welfare. 

“As one of the leaders in pet technology, we’re always willing to share our expertise in order to help organisations like Wood Green – and we are already in discussion about how to support the charity’s plans to further improve its on-site pet care facilities.”

Wood Green, which receives no government funding, rehabilitates and rehomes thousands of cats, dogs and small animals every year from its 52-acre centre in Cambridgeshire and satellite centre in Hertfordshire.

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