Beaphar has announced the launch of its Beaphar BIO Shampoo Range, a new range of shampoos and conditioners that are formulated with natural ingredients.
The manufacturer said its latest launch builds on the growing trends of “consumer preference for the natural alternative and the ever-growing awareness of the environment”.
The four shampoos all contain 0% parabens, silicons and colorants, and include organically produced Aloe vera gel which moisturises the skin.
The Beaphar BIO Shampoo Range includes Beaphar BIO Puppy Shampoo, Beaphar BIO Shiny Coat Shampoo, Beaphar BIO Sensitive Shampoo and Beaphar BIO Shampoo and Conditioner.
The new products are certified by ECOCERT according to the ECOCERT Ecopetcare standard, meaning they contain natural active ingredients, and come from respectful production with strict standards regarding toxicity and biodegradability.
According to Beaphar, the products are therefore “ideally suited to pet owners with an ethical and respectful approach in regard to the environment”.
The packaging is also eco-friendly, with products packed in recyclable bioplastic tubes made from sugarcane, carrying the ‘I’m Green’ label.
The sugarcane is farmed in an eco-friendly way, with any waste from the processing being converted to bioenergy. The sugarcane itself absorbs CO2, helping to reduce greenhouse gases.
Dr Sue Huggett, business manager at Beaphar UK, said: “Living in a more sustainable and eco-friendly way has become a hugely important issue across the world, and it’s something we as manufacturers are taking on board.
“The introduction of our new shampoos, which contain natural active ingredients and are packaged in recyclable tubes, means dog owners can make a more sustainable choice, providing care for both their dog and the environment.”
She added: “The fact our shampoos are endorsed by and carry the seals of both these organisations means that pet retailers and dog owners alike can buy the products with confidence.
“Retailers know they are supplying a high-quality and respectfully produced product, while dog owners know they are using the best shampoo for their pet and for the environment.”