Natural Instinct introduces new packaging

Natural Instinct has unveiled its latest packaging this week, reflecting its premium range of “nutritious, tasty, high-quality” frozen meals and treats for dogs and cats.

The raw pet food brand’s “vibrant” and colourful packaging features photographs of “happy, healthy, and active pets”, with a design that represents the brand’s support for animal health and nutrition through its 100% natural range of raw meals and treats.

According to the brand, the new packaging has been designed to “engage and connect with both customers and stockists”. 

It added: “Stockists and consumers will be pleased to see the colour palette for each recipe has remained similar enabling shoppers to easily identify their pet’s favourite when scanning the shelves.”

In addition, the packaging is 100% recyclable.

Rachel Kirby, spokesperson for Natural Instinct said: “We are thrilled to launch our new packaging this week. As our product offering continues to expand with the upcoming launch of our Natural and Working Dog Bundles, we thought it was the perfect time to evolve our packaging too. 

“We are committed to supporting our stockists and hope the new bright, bold and premium packaging helps to engage consumers, while reflecting our core value of feeding dogs and cats as nature intended.” 

She added: “Natural Instinct’s complete meals include 100% British meats, with added fruits, vegetables and natural supplements to create wholesome and most importantly, tasty meals. 

“For those who like to create their own pet’s meals, a range of Pure foods is available and for energetic dogs in active work, the Working Dog range covers all the nutrition they need.  From Chicken and Lamb, Tripe and Turkey and even Duck, there is a flavour and texture available for every dog and cat.”

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